Assistant General Manager

ABOUT US

For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym: we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!

JOB SUMMARY

The Assistant General Manager (AGM) is the General Manager's second-in-command and a key driver of club sales and revenue growth. The AGM partners with the GM to hit membership, personal training, retail, and amenity sales goals, leads the team in daily sales activity, and personally sells and closes memberships and upgrades. The AGM also leads day-to-day club operations, holds club teams accountable to service, cleanliness, and safety standards, and leads the club in the GM's absence, delivering an exceptional, member-first experience that reflects the 24 Hour Fitness mission, vision, and values.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Partners with the General Manager to achieve club sales and revenue goals, including new memberships, upgrades and add-ons, personal training, retail, and amenity sales, net dues growth, and member retention.
• Leads by example on the sales floor: conducts tours, presents membership options, and closes new memberships and upgrades, especially during peak traffic times.
• Drives daily sales activity and accountability, including lead follow-up, appointment setting, guest conversion, and referral generation.
• Coaches team members on consultative selling, objection handling, and closing, and reviews individual and club sales results to keep the team on pace to goal.
• Partners with the Fitness Manager to execute company sales promotions and fitness initiatives, including personal training referrals from every new member.
• Reviews daily, weekly, and monthly sales and performance reports with the General Manager and leads action planning to close gaps to goal.
• Builds community partnerships, corporate memberships, and local outreach events that generate leads and grow the club's membership base.
• Partners with the General Manager to lead the club and acts as the club's leader in the GM's absence, including opening and closing responsibilities, escalations, and decision-making.
• Supervises assigned club team members, partners with the GM on recruiting and selection of top talent, and recommends pay, promotion, and corrective action.
• Ensures new team members are onboarded and trained on sales and service standards, club systems, safety procedures, and timekeeping.
• Sets the standard for a premium, member-first experience through visible floor presence, consistent member engagement, and fast resolution of member concerns.
• Ensures the club is clean, safe, and well maintained, and that emergency and safety procedures are followed, including incident reporting and AED/first aid readiness.
• Oversees team schedules so sales and service coverage meets member traffic, labor budget, and state and local scheduling requirements, with compliant meal and rest periods and accurate timecards.
• Monitors labor hours and controllable expenses against budget and reports variances and corrective actions to the General Manager.
• Oversees point-of-sale operations, cash handling, deposits, and reporting in accordance with company policy and audit standards.

ORGANIZATION RELATIONSHIPSThis position reports to the General Manager (GM) and supervises assigned club team members. The AGM does not manage the Operations Manager; the AGM partners closely with the Operations Manager and Fitness Manager, and works with District leadership, Human Resources, Facilities, and vendors as needed. REQUIRED QUALIFICATIONS Knowledge, Skills & Abilities

• Proven sales ability, including consultative selling, closing, and coaching others to hit sales goals.
• Strong leadership, coaching, and team development skills with a member-first service mindset.
• Working knowledge of wage-and-hour practices, including scheduling, meal and rest periods, and timekeeping, or the ability to learn and apply them quickly.
• Ability to read and act on club performance reports, including revenue, labor, and member retention results.
• Strong communication, organizational, and conflict-resolution skills with the ability to prioritize multiple tasks in a fast-paced environment.
• Proficient with POS, scheduling/timekeeping systems, Microsoft 365, and mobile/tablet-based tools.
• Knowledge of company policies, practices, and procedures, including emergency and safety procedures, or the ability to learn them quickly.

Minimum Educational Level/Certifications

• High school diploma or GED.
• Current CPR/AED certification, or ability to obtain within the company-required timeframe.
• Ability to obtain and maintain any state-required childcare certification and background clearance for the work location, where applicable.

Minimum Work Experience and Qualifications

• Minimum of two (2) years of progressive management experience in a fitness, hospitality, retail, or service environment, including responsibility for sales goals.
• Experience supervising teams and building schedules to a labor budget.

Physical Demands/ Environmental Conditions

• Regularly stands and walks for extended periods; frequently bends, reaches, and uses hands to operate computers and club equipment.
• Occasionally lifts and/or moves up to 25 pounds (e.g., supplies, towels, retail product).
• Works in an active club environment with music, varying noise levels, and exposure to cleaning products used in accordance with SDS guidance.
• Ability to work a flexible schedule, including early mornings, evenings, weekends, and holidays.

Travel Requirement

• Minimal (less than 10%); occasional travel to nearby clubs or company training as needed.
• PREFERRED QUALIFICATIONS

Knowledge, Skills & Abilities

• Knowledge of the fitness industry and premium or luxury service standards.
• Bilingual (English/Spanish or other languages relevant to the club's community).

Educational Level/Certifications

• Associate's or bachelor's degree in business, hospitality, kinesiology, or a related field.

Work Experience and Qualification

• Track record of meeting or exceeding membership or retail sales goals.
• Prior leadership experience at 24 Hour Fitness or in a premium fitness, hospitality, or luxury retail setting.
• Experience managing to a P&L.

BENEFITS AT 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimers

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.

COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures.

All Directors, Managers and Supervisors are accountable for communication, implementation, enforcement, monitoring and oversight of compliance policies and practices in their departments.

SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to member and team members, contracted providers and vendors.WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies & procedures; and reporting all injuries and hazards to their supervisor immediately.

Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state and local regulations; providing guidance to maintain a safe and healthy work environment.