Associate Brand Manager
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Job description
The Associate Brand Manager supports and owns day-to-day management of assigned Retail and E-Commerce portfolios, while developing the skills and business acumen necessary for broader brand leadership responsibilities.
RESPONSIBILITIES
Own day-to-day marketing support for assigned Retail and E-Commerce portfolios while partnering with the Senior Manager, Brand Marketing on business priorities and growth opportunities.
Develop recurring portfolio performance reviews, analyzing business results, campaign effectiveness, and marketplace trends to identify opportunities and risks.
Support annual brand and portfolio planning, including objective setting, opportunity identification, prioritization, and development of growth initiatives.
Lead post-launch performance reviews and recommend actions to improve future commercialization and activation efforts.
Support development and execution of marketing programs across retail, digital, e-commerce, content, and customer-facing channels.
Partner with agencies and external vendors to execute campaigns, content development, and activation plans.
Support commercialization activities for new products, portfolio initiatives, and growth programs, ensuring effective execution across cross-functional partners.
Monitor campaign and e-commerce performance metrics and recommend opportunities to improve visibility, engagement, and conversion.
Partner with Sales, Channel Marketing, Product, NPD, PMO, and external partners to support execution of key business priorities.
Monitor customer, competitor, shopper, and marketplace trends to identify implications for assigned portfolios.
Maintain marketing materials, content, and selling resources that support customer-facing teams and commercialization efforts.
Build strong cross-functional relationships through ownership, responsiveness, and consistent follow-through.
REQUIREMENTS & QUALIFICATIONS
Bachelor's degree in Marketing, Business, Communications or related field
2-4 years of experience in marketing, product marketing, brand marketing, channel marketing, demand generation, sales support, communications, or related disciplines
Strong project management, organization, follow-through, and attention to detail
Analytical mindset with the ability to interpret marketing, business, and marketplace data
Effective written, verbal, and visual communication skills
Proficiency with Microsoft Office and comfort learning marketing technology platforms, content systems, and reporting tools
Experience supporting cross-functional initiatives, campaign execution, product launches, creative development, or commercial support preferred
B2B, foodservice, tabletop, hospitality, housewares, consumer products, retail, or distribution industry experience preferred
COMPETENCIES FOR SUCCESS
Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.
Skills mentioned
We are Libbey, and for over two centuries, we have been the proud makers of glass and tabletop products that bring people together to celebrate life's most memorable moments. Our rich history began in 1818 as the New England Glass Company in East Cambridge, Massachusetts, before we moved our operations to Toledo, Ohio, in 1888—a city that would become known as the 'Glass City' thanks to our enduring presence. Today, we stand as one of the world's largest glass tableware manufacturers, delivering high-quality, durable, and beautiful products to foodservice professionals, retailers, and home entertainers across the globe. We believe that every occasion, whether it’s a casual family dinner, a festive holiday gathering, or a toast at a wedding, deserves to be celebrated with products that enhance the experience. We are more than just a glass company; we are a community of makers who are passionate about craftsmanship, innovation, and sustainability. We are dedicated to reducing our environmental footprint through responsible manufacturing processes and transparent practices, ensuring that our legacy of quality continues for generations to come. Our diverse portfolio, which includes brands like World Tableware and Syracuse China, allows us to offer comprehensive tabletop solutions that cater to every style and need. We are driven by a commitment to excellence and a desire to empower our customers to create beautiful sensory experiences. When you choose Libbey, you are choosing a brand that values tradition, embraces the future, and puts its heart and soul into every product we make. We invite you to join us in our mission to make every moment one to remember.
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