Corporate Marketing Specialist - Equipment Photography

Corporate Marketing Specialist - Equipment Photography Department: Corporate MarketingHome Office: Atlanta Headquarters | 1451 E. 276th St., Atlanta, IN 46031Reports To: CEO and/or Corporate Sales ManagementEmployment Status: Full-Time; Exempt (Salary)Travel: Frequent travel throughout the workweek among Atlanta, Fishers, Lebanon, Muncie, and Mooresville, Indiana. A vehicle allowance will be provided for required travel in accordance with company policy.Work Arrangement: Fully on-site at Reynolds locations, with Atlanta Headquarters serving as the home office. Remote and hybrid work are not available.

POSITION SUMMARY

The Marketing Specialist - Equipment Photography is an entry-level position responsible for photographing equipment and preparing accurate, organized equipment content for sales, advertising, and auctions. Equipment photography is the primary responsibility of this position, requiring frequent travel among all five Reynolds Indiana stores throughout the week and substantial time working outdoors on equipment lots. The employee must be comfortable safely driving, operating, and repositioning equipment on the same store lot to stage it for photography. Equipment ranges from large agricultural machinery, including tractors and combines, to small lawn and garden equipment, mowers, compact equipment, attachments, and everything in between. Hands-on equipment operation is an essential part of the job. Using a smartphone, this employee captures clear, consistent photographs that accurately represent each machine, documents identifying information and equipment details, and organizes complete photo sets for use by sales staff and leadership. As time allows, the employee also supports general Marketing Department responsibilities, including social media, videos, photography, and other creative projects. The position works alongside the other Marketing Specialists and reports to the CEO and/or Corporate Sales Management.

ESSENTIAL RESPONSIBILITIES

STORE TRAVEL AND EQUIPMENT COORDINATION

• Travel frequently among all five Indiana store locations throughout the workweek. Plan visits around equipment availability, sales and auction deadlines, weather, and changing business priorities.
• Work with sales staff, Store Managers, Corporate Sales Managers, and lot coordinators, where applicable, to locate and identify equipment requiring photographs, confirm stock numbers, and prioritize incoming or previously undocumented inventory.
• Use Sedona trade notifications and the weekly inventory list of equipment not yet advertised to build and track photography tasks. Coordinate with the appropriate ordering staff for new equipment needing photographs.
• Plan store visits in advance and contact the location's Service Manager(s) with the specific equipment needing cleaning and preparation, the scheduled photography date, and the deadline to have it ready. Allow adequate preparation time and confirm readiness before traveling so photographs can be completed efficiently upon arrival. Coordinate with sales staff to confirm equipment locations and track photography completion.

EQUIPMENT OPERATION AND PHOTOGRAPHY

• Personally drive and reposition equipment, from large agricultural machines to small lawn and garden units, from its current location to a suitable photography area on the same lot and return it to the designated location afterward.
• Complete required equipment-specific training and demonstrate safe operation before independently moving a machine. Follow company procedures, manufacturer guidance, and site traffic rules; obtain assistance when equipment condition, unfamiliar controls, visibility, or clearance makes a move unsafe.
• Choose staging locations with adequate clearance, suitable light, and uncluttered backgrounds. Coordinate equipment readiness with store personnel and promptly notify Service if equipment does not operate properly.
• Use a smartphone to capture sharp, well-lit, consistently framed photographs that meet company standards for online advertising, customer quoting, and auction listings.
• Capture complete equipment views and relevant details, including front, rear, both sides, operator station or cab, controls, hour meter, tires or tracks, attachments, identification plates, and visible wear or damage as applicable.
• Accurately show equipment condition. Review photos before leaving the location and retake blurred, dirty, incomplete, poorly lit, or obstructed images. Do not use editing or AI to conceal damage, change features, or misrepresent condition.

EQUIPMENT DETAILS AND PHOTO ORGANIZATION

• Record and verify the stock number, store location, make, model, serial number or VIN as applicable, displayed hours, and other relevant specifications. Confirm model year, attachments, features, and listing details with sales staff or approved records; flag missing or conflicting information.
• Use MachineFinder Pro and other approved systems to gather, confirm, and maintain equipment information, including year, make, model, hours, and features. Coordinate auction equipment details and photo needs with Store Managers and the appropriate sales staff.
• Photograph identification plates and hour meters clearly and match each image set to the correct equipment record. Escalate visible condition concerns to the appropriate staff.
• Upload photographs promptly to approved company storage. Maintain consistent folders and file names by equipment stock number or other approved identifier, with location and capture date, so photos are easy to locate and reuse.
• Keep machines and attachments correctly associated; remove duplicates and unusable shots while retaining original photos and identification images in accordance with company practices.
• Provide complete, accessible photo sets and verified equipment details to sales staff, Corporate Sales Managers, the COO, Store Managers, and other authorized team members for advertising, customer quotes, and auctions.
• Coordinate updates when equipment is transferred, sold, repriced, or requires new photos. Keep published content aligned with approved inventory information.

MARKETING AND INVENTORY SUPPORT

• Create and update equipment listings, website content, and social media posts using approved photographs, verified descriptions, and authorized pricing. Emphasize used equipment while also supporting new equipment and retail products.
• As time allows, assist with general Marketing Department responsibilities alongside the other Marketing Specialists, including social media content and posting, video creation, photography, campaigns, email content, promotions, and events. Equipment photography, equipment listings, and related sales and auction deadlines remain the priority.
• Capture short videos of auction and other equipment to show basic operation, drivability, and attachment use with authorized operators and safe staging. Use company-approved drone footage where appropriate, after required training and authorization.
• Assist with Deere inventory counts by helping locate and identify equipment and communicating discrepancies to the appropriate staff.
• Follow brand standards, review content for accuracy, and obtain required approvals before publishing. Use approved AI tools responsibly, verify outputs, protect confidential information, and follow cybersecurity and secure account-access procedures.

QUALIFICATIONS AND SKILLS

• Demonstrated ability and confidence to safely operate and maneuver equipment on dealership lots, including large agricultural and smaller lawn and garden equipment; ability to complete required training for the equipment assigned.
• Valid driver's license, driving record meeting company requirements, and reliable transportation suitable for frequent business travel among all five Indiana stores.
• Ability to take clear, detailed smartphone photographs and understand framing, lighting, image quality, and the views needed to accurately present equipment for sale.
• Strong attention to detail when recording serial numbers, VINs, hours, stock numbers, specifications, and equipment condition.
• Strong organization skills for managing photo libraries, equipment records, requests, and deadlines across multiple locations.
• Basic familiarity with social media, smartphone photography, and digital file organization; willingness to develop marketing skills and learn company inventory, listing, and photo editing systems.
• Ability to work independently in the field and communicate effectively with sales staff, store teams, leadership, and fellow Marketing Specialists.
• Dependability, sound judgment, safe work habits, and flexibility when priorities, weather, or equipment availability change.

PREFERRED EXPERIENCE

Experience with agricultural equipment, lawn and garden equipment, dealership inventory, equipment photography, or auction listings is preferred. Familiarity with John Deere products, MachineFinder Pro, Sedona, content scheduling tools, CRM platforms (HubSpot), Canva, NitroPro applications, and approved AI tools is helpful. Education in marketing, agricultural communications, or a related field, or equivalent relevant experience, is preferred.

WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS

• Frequent travel and outdoor equipment photography are ongoing expectations of this role. Work takes place at all five Reynolds Indiana stores, with office and administrative work based at Atlanta Headquarters.
• Regular schedule is Monday through Friday, 7:30 a.m. to 5:00 p.m. Store visits and daily assignments vary with business needs; occasional schedule adjustments may be required for events or deadlines.
• Work outdoors year-round in Indiana conditions, including heat, cold, wind, rain, and snow, when safe to do so. Adjust travel and photography activities when weather or lot conditions create a hazard.
• Regularly walk equipment lots and uneven surfaces; stand, bend, reach, and use a smartphone; climb equipment access steps and enter or exit operator stations using safe access procedures.
• Work around moving machinery, dealership traffic, noise, dust, and exhaust. Maintain awareness of pedestrians and surrounding equipment, and use required personal protective equipment.
• Spend portions of the day driving between stores and using a computer to upload, organize, verify, and publish equipment content.

COMPANY EXPECTATIONS

Perform duties with honesty, integrity, and adherence to Reynolds Corporate Values. Maintain confidentiality, provide helpful and professional service, follow safety procedures, and complete assigned work accurately and on time. Other related duties may be assigned based on business needs. This description identifies the general nature and level of work and is not an exhaustive list of duties or qualifications. Reynolds Farm Equipment provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.

ABOUT THE REYNOLDS TEAM

Reynolds Farm Equipment offers an energetic, collaborative workplace where employees support one another, serve customers, and build meaningful skills. For the Corporate Marketing Specialist- Equipment Photography, this includes working with a knowledgeable corporate team, learning multiple business systems, and supporting departments and store locations across the company. Benefits and employment advantages for eligible full-time employees include:

• A competitive benefits package with medical, dental, and vision insurance, plus employer-paid short-term disability, long-term disability, and basic Life and AD&D coverage.
• Voluntary short-term disability buy-up and additional Life and AD&D coverage options.
• 401(k) and Roth retirement options with an employer match after applicable eligibility requirements are met; employees must be at least 21 years old to participate.
• At least six paid company holidays annually, 24 hours of personal/sick leave, PTO based on the employee's start date, and one paid eight-hour Health Day for eligible full-time employees.
• A 90-day review and annual performance reviews focused on job performance, continuous learning, and development within the role.
• Year-round, at-will employment in a full-time corporate support position.
• Equipment and employee discount opportunities after applicable eligibility requirements are met.
• A fun, team-based culture centered on unity, individual contribution, dependable service, and a strong customer focus.
• Recognition as an Indianapolis Top Workplace for eight consecutive years, based on employee feedback.

Benefit plans, eligibility requirements, paid-leave programs, discounts, and employment policies are subject to the applicable plan documents and company policies and may be amended.