Digital Merchandising/Site Manager

SUMMARY

We are seeking an experienced and detail-oriented Digital Merchandising & Site Experience Manager to lead the day-to-day visual and commercial execution across both our B2C and B2B storefronts.

In this role, you bring solid, hands-on digital merchandising experience to own our daily catalog presentation, product setups, and collection curation. Working closely under the guidance and strategic direction of the Director of E-Commerce, you will also execute operational site enhancements, such as coordinating Shopify app integrations, tracking site performance metrics, and assisting with on-site A/B testing initiatives.

This role is ideal for a seasoned digital merchandiser who excels at storefront execution, enjoys working in Shopify Plus and wholesale sites, and is eager to collaborate with leadership on technical optimizations and data-driven site improvements.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Front-End Merchandising & Catalog Management (B2C & B2B)

• Lead the hands-on merchandising and catalog execution across both B2C and B2B storefronts, ensuring intuitive navigation, logical filter structures, and engaging collection assortments.
• Build, merchandise, and maintain collection pages, applying visual sorting rules and inventory-aware merchandising strategies.
• Own Product Detail Page (PDP) setup and optimization, ensuring accurate product copy, imagery, size charts, badges, and cross-sell/upsell placements.
• Coordinate seasonal product launches, new arrivals, promotional resets, and promotional events.
• Support B2B storefront needs, including executing tiered wholesale visibility, account-specific collections, and catalog updates.

Shopify Site Operations & App Integrations (Execution & Support)

• Serve as the primary daily administrator in Shopify Plus, managing product tags, metafields, collections, and basic theme configurations.
• Work in lockstep with the Director of E-Commerce to run point on app setups and tool implementations (e.g., size & fit recommendation tools, product review widgets, search/filter enhancements) with assistance from development as needed.
• Spearhead practical enhancement projects, such as building out, auditing, and maintaining standardized site features across all apparel categories.
• Partner with external vendors or internal technical partners to test, QA, and roll out front-end site updates and theme adjustments.

Analytics, Reporting & Insights

• Pull and compile weekly and monthly storefront performance metrics (conversion rate, top-searched terms, zero-result searches, collection click-through rates, and category revenue).
• Partner with the Director of E-Commerce and CX Manager to review return rate trends (specifically fit- and sizing-related returns) to identify PDP improvement opportunities.
• Utilize tools such as Google Analytics 4 (GA4) and Shopify Analytics to track product engagement and highlight actionable merchandising takeaways.

Testing & CRO Support

• Build & manage a Conversion Rate Optimization (CRO) agenda in partnership with the Director of eCommerce.
• Assist in configuring and monitoring A/B test variations (e.g., testing alternate PDP layouts, size guide placements, callout badges, or collection sort rules).
• Help document test outcomes and learnings to assist in making data-informed site adjustments.