Executive Director, Growth Marketing (Remote)
Job description
Instructional Empowerment is the leader in research-validated school improvement products and services, partnering with K-12 districts and schools nationwide to drive measurable gains in instructional rigor, leadership effectiveness and student outcomes. Our tools and services, including rigor walks, needs assessments, teacher evaluation and compliance solutions, and school turnaround frameworks, are trusted by superintendents, chiefs of schools, and principals across the country.
We are seeking an Executive Director to lead the strategy, execution, and continuous improvement of our product marketing, digital marketing, and demand generation efforts, while ensuring our sales team has the tools, assets, and support needed to succeed. This is a remote leadership role, primarily a growth and product/digital marketing function, with meaningful crossover into sales enablement and initially some corporate marketing responsibility.
This is a senior level leadership role, ideal for someone who leads with a clear strategic vision and builds strong, capable teams, while staying genuinely close to the work and is willing and able to dig in personally to clear roadblocks or add capacity when the team needs it.
What You'll Own
Product & Digital Marketing Strategy
- Own the strategy, roadmap, and execution for product marketing across our product and service lines
- Develop positioning and messaging that resonates with core K-12 buyer personas which include superintendents, chiefs of administration, chiefs of schools, and principals and teachers.
- Lead digital marketing strategy, including social media, web, content, email, paid, and marketing automation programs that build quality pipeline that drives new sales.
- Own our SEO, AEO (answer engine optimization), and GEO (generative engine optimization) strategy, ensuring our content and digital presence perform across traditional search, AI-driven answer engines, and generative search platforms
- Design and oversee multi-channel campaign strategy from concept through execution that get to the right buyers and have measurable impact generating quality engagement that allows sales to engage and convert.
- Establish the Buyer Journey for each business unit, defining the entry points where buyers first engage with us and the clear next steps that move them forward once they are in the journey.
- Own and lead demand generation activities that build awareness with the right buyers, create interest in our products and services and fill the pipeline with quality leads for sales.
- Build, manage and improve current systems for tracking lead volume, lead quality, and conversion through the funnel
- Partner closely with sales to continuously improve the fit and readiness of leads passed to the sales team, using data to refine targeting and messaging
- Partner with the sales team ensuring they have the tools, content, and assets needed to succeed, and that they know how to leverage those resources effectively to drive sales outcomes
- Focus on equipping and supporting an experienced sales team through lead generation strategies and campaigns that compliment their organic sales "hunting" work
- Serve as a connective layer between marketing output and sales execution, ensuring alignment on lead handoff, follow-up cadence, and feedback loops
- Work closely with the Product organization as they develop and grow their own team and roadmap, ensuring marketing and product strategy stay tightly aligned from early development through go-to-market
- Serve as a key marketing voice in product planning, bringing buyer and market insight into product decisions
- Lead, develop, and grow a team of marketing professionals
- Set clear strategic direction while remaining hands-on and actively engaging in the details, solving problems alongside the team, and stepping in directly when needed
- Build a culture of accountability, curiosity, and continuous improvement
- Support broader corporate marketing/brand efforts as needed (company narrative, thought leadership, industry visibility)
What You Bring- Experience
- 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibility
- At least 10 years of experience selling into and/or marketing to K-12 school districts, with direct experience engaging superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers
- Deep familiarity with the K-12 school improvement and turnaround space, including concepts such as rigor walks, needs assessments, teacher evaluation, and compliance frameworks
- Demonstrated experience with SEO, AEO, and GEO strategy, with a strong understanding of how buyers discover and engage with content across search and AI-driven platforms
- Demonstrated success building messaging and positioning that resonates with education sector buyers leading to sales
- Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems
- Proven experience building Buyer Journeys across multiple business units or product lines, including defining entry points and the next steps that guide buyers toward a sale
- Proven experience planning and running demand generation programs that build quality pipeline and lead to new sales
- People leadership experience, with a track record of developing high-performing teams
- Strategic thinker who is equally comfortable setting direction and executing hands-on with the team
- A strong data orientation that is comfortable owning funnel metrics and using them to drive decisions
- Excellent written and verbal communicator, able to translate educational products and concepts into buyer-relevant messaging
- Collaborative operator who can work cross-functionally with sales, product, and executive leadership
This role reports to the Chief Operating Officer. Instructional Empowerment has offices in Blairsville, PA and West Palm Beach, FL. Remote is acceptable within the Eastern and Central time zone areas. Periodic travel (25%) to either the PA or FL offices and other customer or company travel will be required.
Compensation & Benefits
Instructional Empowerment offers a competitive executive compensation package including:
- Competitive base salary
- Performance-based incentive opportunity
- Comprehensive health benefits
- Paid time off
- Retirement benefits
- Professional Development
- The Opportunity to help shape the future of a nationally recognized education company.
Skills mentioned
At the heart of Instructional Empowerment's mission is a deeply personal and powerful commitment to eradicating generational poverty and closing achievement gaps in K-12 education. This vision, championed by founder and CEO Michael D. Toth, stems from his own childhood experiences with poverty, fueling a lifelong passion to ensure every student has the opportunity to thrive. The company's culture is built on the belief that all students, regardless of their background, possess the potential for profound academic and personal growth. To unlock this potential, Instructional Empowerment partners with schools and districts across the nation to fundamentally redesign Tier 1 instruction. This isn't about a one-size-fits-all program, but a collaborative partnership to build a school's internal capacity and create sustainable, long-term success. The team, comprised of experienced educators who have been teachers, principals, and district leaders themselves, works side-by-side with partners, owning their data and their goals as their own. The core philosophy revolves around shifting from traditional, teacher-directed classrooms to dynamic, student-led learning environments. This transformative approach empowers students to become leaders of their own learning, engaging in rich discourse, collaborative problem-solving, and rigorous academic tasks. By fostering a culture of agency, autonomy, and critical thinking, Instructional Empowerment aims to develop not just better students, but independent, lifelong learners prepared for the complexities of the modern world. This dedication to proven, effective strategies is underscored by the company's independent Applied Research Center, which ensures that all methodologies meet the highest federal research standards. The team's passion is palpable; they are not just consultants, but dedicated partners in a shared mission to make the learning process more joyful, engaging, and empowering for every child and educator they serve. This collective drive to make a tangible difference in students' lives is the cultural bedrock of the organization.
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