Field Marketing Manager

Please note: This will be a fully onsite role, Monday through Friday, at our Support Center office in the Altamonte Springs, FL area (Greater Orlando).

Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person’s journey through loss is unique, and we are committed to providing compassionate and personalized support. We also believe that grief is not a problem to be solved or a burden to manage alone, but rather a natural and beautiful part of the human experience. Backed by our national strength and our local partners’ role is to be a steady presence, a source of comfort and guidance, and a partner in celebrating the life and legacy of the person who has passed.

The Impact You Will Make

The Field Marketing Manager leads field marketing strategy, integrated campaigns and scalable marketing programs across Everstory Partners’ cemetery and funeral home locations and markets, supporting the Memorial Planning and Archdiocese of Philadelphia brands. This role serves as a strategic partner to field leadership and collaborates across Marketing, Sales, Operations, Digital, CRM, Analytics and external partners to translate business priorities, customer needs and local market opportunities into measurable marketing strategies and programs. The Field Marketing Manager leads campaign planning, field enablement, performance optimization, and the development of repeatable processes, playbooks and tools that drive consistent execution and measurable business results. The role also manages and develops Field Marketing Coordinators, aligning team priorities and resources with evolving business needs.

Essential Duties and Responsibilities

• Develop and execute integrated field marketing strategies and campaigns aligned with organizational objectives, local market opportunities, and revenue priorities.
• Partner with field leadership to assess business performance, customer needs, and market trends, recommending marketing initiatives and investments that support business growth.
• Lead marketing campaigns and initiatives supporting preconstruction, cremation memorialization, promotional activities, location openings, and product launches, overseeing planning, creative development, execution, and performance evaluation.
• Direct marketing strategies for local events, community partnerships, sponsorships, and market activations, coordinating internal and external resources to ensure successful execution.
• Develop and maintain field marketing resources, including playbooks, standard operating procedures, training materials, campaign toolkits, and communications to support consistent execution across locations.
• Oversee marketing collateral, signage, and merchandising programs, ensuring brand consistency, effective distribution, inventory management, and quality standards.
• Establish and improve field marketing processes, including project intake, prioritization, approvals, campaign readiness, and cross-functional coordination to ensure efficient execution.
• Manage, coach, and develop Field Marketing Coordinators by establishing priorities, assigning responsibilities, reviewing deliverables, and supporting professional growth.
• Establish campaign objectives and performance indicators, collaborating with Digital, CRM, and Analytics teams to evaluate lead generation, appointments, conversions, revenue, and marketing effectiveness. Use performance data and field feedback to identify improvement opportunities and guide future investments.
• Collaborate with cross-functional teams and external partners to optimize marketing initiatives, leverage approved AI-enabled tools, and improve operational efficiency while maintaining accuracy, brand standards, and appropriate oversight.