Field Marketing Specialist

Position

Summary

The Field Marketing Specialist leads the on-site execution of experiential marketing activations and mobile tours, coordinating event setup, operations, and breakdown to deliver an engaging brand experience that meets program and client expectations. This position oversees Brand Ambassadors and support staff based on program needs. The Field Marketing Specialist also serves as the primary on-site contact for clients, venue representatives, and program partners; and operates assigned program vehicles as needed.

Essential

Responsibilities

• Manages the on-site execution of activations, experiential programs, and mobile tours, including set up, activation duties, and breakdown for the event.
• May manage Brand Ambassadors and other support personnel, ensuring program and brand experience meets the program and client expectations.
• Provide hands-on guidance and constructive feedback to Brand Ambassadors and support staff, and maintain a positive, motivated work environment.
• Proactively assess field conditions and program readiness to identify potential issues involving staffing, equipment, inventory, timing, venue requirements, or participant safety.
• Addresses operational challenges promptly and implement approved contingency plans when needed.
• Represents Switch and clients in a professional manner as the on-site contact for clients, venue representatives, and program partners.
• Keeps leadership informed of client feedback, concerns, and requests that may affect scope, timing, staffing, or cost.
• Transports and operate assigned program vehicles as needed
• Performs other duties as assigned.

Required Minimum

Qualifications

· Bachelor’s degree in project or account management, or related field.

· 1-2 years’ experience within the field of marketing and experiential industry.

· Experience serving as an activation lead, including interacting professionally with clients or customers.

· Strong organizational skills, attention to detail, and the ability to manage multiple assignments while meeting deadlines.

· Effective analytical, decision-making, and written/verbal communication skills.

· Ability to establish strong business relationships and work in a collaborative manner with business unit leaders.

· Ability to navigate between competing priorities, quickly identify and manage prioritization, be able to meet business deliverables.

· Knowledge of Microsoft Office 365, Excel, Word, PowerPoint.

· Possess or has the ability to obtain a class A driver’s license.

· Ability to travel 70% of the time.

Preferred Minimum

Qualifications

· N/A

Physical Demands (refer to Addendum):

• Ability to work in an office environment doing sedentary work and in the field with significant physical requirements and lift 50 pounds.