General Manager

The General Manager of Shell Bay will translate vision into reality, aligning every decision with The Auberge Promise and operational priorities. As a steward of culture and performance, they will ensure practices cascade seamlessly through teams, driving consistency, innovation and financial strength. With foresight and presence, they will lead with purpose, elevating guest experiences, empowering talent and shaping a property that embodies what it means to be authentically Auberge.

Leader in one-of-a-kind luxury; visionary, brand strategy, excellence, pioneer

• Shapes business strategy, brand positioning, and operational priorities to reflect shareholder and owner values, ensuring long-term alignment with investment goals.
• Maintains a strong public reputation through thoughtful stakeholder engagement, transparent communication, and consistent delivery of brand promise across the Collection.

Meaningful Results; business acumen and commerciality, accountability, sustainable results, data informed

• Drives results by connecting daily decisions to long-term impact and business growth.
• Understands the numbers, the brand, and how to make commercial and guest-centric decisions informed by insight and data.
• Demonstrates a strong will to win, seeking out opportunities, acting with ambition and intention, and striving to achieve meaningful, sustainable results.

Process Precision; consistency, discipline, operational excellence

• Ensure operational rigor by embedding disciplined processes that deliver consistency, quality, and efficiency across all departments.
• Drive continuous improvement by leveraging data, feedback, and best practices to refine systems and elevate the guest experience.

Beacon of Inspired Leadership; purpose & values, stewardship, integrity, inspirational

• Enrich lives by serving as stewards of the Auberge Collection brand, ensuring our purpose and values are reflected in every decision and experience.
• Protects how the brand’s spirit comes alive in the world, touching guests, teams, and communities with meaning and care.

Connector of Community & Culture; culture, inclusion, influence, community partnership

• Fosters belonging and purpose by connecting guests and teams to local communities, governments, and suppliers in ways that strengthen brand reputation and regional vitality.
• Makes enterprise decisions that support long-term financial health, minimize environmental impact, and deepen relationships through culturally rich, place-based experiences.

Entrepreneur in a Collective; Innovation, collaboration, enterprise thinking

• Thinks boldly and acts decisively within the Auberge Collection brand framework, balancing visionary ideas with enterprise-wide impact.
• Anticipates what’s next by staying attuned to cultural shifts, guest expectations, and industry innovation. Translates emerging trends into meaningful, brand-aligned experiences.

Embrace Change; willingness, adaptability, stability, optimism

• Leads with poise and optimism, even in moments of uncertainty.
• Thrives in ambiguity and leads with clarity in moments of change or challenge.
• Makes confident decisions that balance urgency with care.

Intentional Team Connection; belonging, communication, empathy, teamwork

• Communicates with clarity, empathy, and timeliness to foster understanding and connection.
• Creates a culture where every unique voice matters and every person belongs.
• Builds trust through open dialogue and shared success, ensuring that communication is not just heard, but felt and acted upon.

Nurtures Talent; coaching, EQ, growth, team development

• Has high-levels of personal self-awareness and elevates others through consistent coaching, feedback, support and stretch opportunities.
• Builds teams that elevate the brand and each other.
• Encourages growth in others through curiosity, reflection and emotional insight.

Pre-Opening Leadership

• Lead all pre-opening efforts, including operational planning, budgeting, critical path timelines, and team recruitment.
• Ensure alignment with brand standards and functionality during the development and design phases.
• Collaborate with ownership and development teams on marketing, positioning, and local integration.
• Set the tone for a service culture rooted in excellence and personalization.

Operational Oversight

• Direct day-to-day operations of all hotel and residential services.
• Drive financial performance, guest satisfaction, and team engagement.
• Uphold the highest luxury standards across rooms, dining, wellness, and events.
• Deliver a seamless and integrated experience for both hotel guests and homeowners.

Branded Residences & Owner Relations

• Oversee the management of 100 branded/serviced Auberge residences.
• Foster strong homeowner relationships and serve as the primary liaison to HOA/condo boards.
• Balance the expectations of private residents with the overall brand and operational delivery.
• Minimum of 8+ years experience as a General Manager in a luxury hotel setting, preferably within an pre-opening and opening environment
• Proven record of leading luxury hotels, including staffing, budgeting, operational planning, and community engagement.
• Ability to maintain and strengthen relationships with ownership, homeowners, residents, members, and other key stakeholders.
• Experience collaborating with development teams, ownership groups, architects, designers, and residential sales teams throughout pre-opening and stabilization phases.
• Sophisticated understanding of member engagement, social programming, and residential owner expectations
• Demonstrates a savvy approach to business operations, with innovative thinking to address unique challenges
• Direct experience managing branded residences or serviced condominiums, with an understanding of HOA dynamics and owner expectations when applicable
• Strong background in Food & Beverage (F&B) or Sales & Marketing, preferably in Catering and Events.
• Exhibits executive thinking and decision-making capabilities with a focus on culture building and team leadership.
• Agile and solution-oriented, with strong communication skills and the ability to navigate dynamic environments.
• Strong involvement with the local community
• International exposure that enriches brand positioning.
• Fluency in English required; proficiency in additional languages is helpful, particularly Spanish.
• Ability to live and work within the United States without sponsorship
• Bachelor’s degree in Hotel Management, Business, or a related field—or equivalent professional experience

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About FriedkinFriedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

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