General Manager, Owner's Club

Overview

The General Manager, Owner's Club (An Elite New Reach Brand) serves as the executive leader responsible for the strategic direction, growth, member experience, and overall performance of Owners Club, New Reach's flagship executive membership community. This role owns brand strategy, sales, retention, programming, and long-term business growth while partnering closely with Pace Morby and executive leadership to preserve the community's vision, strengthen its market position, and expand its impact. The General Manager is highly visible and member-facing and must bring the executive presence, authority, and expertise required to lead accomplished entrepreneurs and real estate investors.

Responsibilities/Duties:

• Develop and execute the long-term vision and strategic plan for Owners Club in alignment with New Reach broader business objectives.
• Own the overall performance of the Owners Club business, including revenue growth, member acquisition, retention, engagement, profitability, and member lifetime value.
• Lead the brand's strategic direction, positioning, and market differentiation to strengthen Owners Club as a premier community for experienced entrepreneurs and real estate investors.
• Partner with Pace Morby to translate the vision into scalable business strategies, programming, and member experiences
• Collaborate with the Vice President, Sales on sales strategy and performance for Owners Club, including pipeline development, conversion, ascension from other New Reach brands, referrals, and enrollment quality.
• Lead the strategy, development, and continuous improvement of Owners Club curriculum, ensuring programming is relevant, high-value, and aligned with member needs, business goals, and the overall vision of the community.
• Develop and execute retention strategies that increase renewals, engagement, referrals, participation, and long-term member value.
• Serve as a visible, trusted leader within the community by building strong relationships with members, facilitating executive-level conversations, and representing Owners Club at events and strategic initiatives.
• Work alongside the Events team to lead the design and delivery of a premium member experience across live events, virtual programming, educational content, peer groups, regional activities, and ongoing community engagement.
• Establish standards, development practices, and succession plans for Captains and regional leaders to ensure consistent, high-quality delivery across the community.
• Partner cross-functionally with Marketing, Sales, Events, Education, Community Operations, Finance, and Technology to ensure strong execution and a cohesive member journey.
• Build, coach, and lead a high-performing Owners Club team while creating clear accountability, performance expectations, and development opportunities.
• Partner with the Finance team to develop and manage the annual operating plan and budget; monitor results and make data-informed decisions to improve growth, retention, member outcomes, and operational effectiveness.
• Establish and regularly report on key performance indicators, risks, opportunities, and strategic priorities to executive leadership.
• Identify new offerings, partnerships, markets, and revenue opportunities that strengthen the Owners Club value proposition and support sustainable growth.
• Perform other duties as assigned.

Skills &

Qualifications

• 10+ years of progressive leadership experience, including responsibility for business growth, revenue, customer or member experience, and team performance.
• Demonstrated success leading a premium membership organization, executive community, recurring-revenue business, high-touch client experience, or comparable business unit.
• Proven ability to build and execute strategies that improve sales, retention, engagement, and customer or member lifetime value.
• Strong business and financial acumen, including experience with budgeting, forecasting, performance reporting, and operating plans.
• Exceptional executive presence and communication skills, with the ability to build credibility with founders, entrepreneurs, investors, and senior leaders.
• Demonstrated ability to develop leaders, build high-performing teams, and drive accountability across functions.
• Strong judgment, discretion, and relationship-management skills in confidential or high-trust environments.
• Ability and willingness to travel for Owners Club events, member meetings, and strategic initiatives.

Preferred

Qualifications

• Experience with executive peer organizations, mastermind communities, membership associations, or premium professional networks such as Vistage, YPO, EO, C12, World 50, TIGER 21, or a comparable organization.
• Experience in real estate investing, entrepreneurial education, coaching, or high-ticket education and membership businesses.
• Experience leading a business unit or brand with direct accountability for revenue, retention, and profitability.
• Bachelor's degree in Business, Marketing, Communications, Leadership, or a related field; advanced degree preferred.

Benefits

• Paid Time Off and Holidays Off
• Health Package - Medical, Dental and Vision
• Optional 24/7 tele-health support, short & long term disability and life insurance
• 401(k) with company match at 4%
• Maternity and paternity leave
• Free enrollment in our online courses
• Servant leadership team with open door policy
• Continued development and internal growth opportunities
• Positive culture that values hard work and relationships
• National and international volunteer opportunities
• Frequent company events!

New Reach supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Females and minorities are encouraged to apply.