Product Marketing Manager
Job description
Senior Product Marketing Manager, Retail & Experiential InnovationRole Overview
Our client's Partner Marketing Center of Excellence helps OEM, carrier, and retail partners around the world drive Gemini and Android adoption. The team builds the scalable GTM playbooks, toolkits, retail experiences, and AI-powered tools that partners and field teams use to win at scale.
The Senior Product Marketing Manager will work across Product, Marketing, GTM/BD, Legal, and creative agencies to enable our global partner channel.
- Develop multi-year partner marketing strategies: Drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption.
- Build full-funnel partner playbooks and toolkits: Lead the strategy, messaging, and asset creation for core partner toolkits to support key product initiatives and campaign launches globally.
- Manage governance and cross-functional alignments: Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines.
- Enable global partner sales and field teams: Design scalable enablement resources, training materials, and toolkits to empower external partners and regional field operations.
- Design scalable marketing and lifecycle assets: Create modular campaign templates and collateral that global partners can easily adapt, localize, and deploy.
- Measure and optimize program performance: Define success metrics and KPIs across partner marketing initiatives, analyzing adoption and business impact to guide future strategy.
- Drive marketing innovation and operational efficiency: Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround.
- Gather and synthesize partner insights: Collect market and partner feedback to inform internal product roadmaps, GTM planning, and upcoming toolkit developments.
- Minimum Qualifications
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom.
- Track record of owning multi-partner GTM programs from strategy through launch and measurement.
- Experience working across Product, Legal, creative agencies, and sales or field teams.
- Strong storytelling
skills
able to turn complex technical features into simple, compelling user journeys.
Preferred Qualifications- Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement).
- Hands-on experience with generative AI products, prompt design, and AI creative tools.
- Experience building scalable playbooks for both priority and scale markets.
- Comfort with data: defines KPIs, builds measurement plans, and tells stories with data.
- Able to make progress with ambiguity and frequent product changes.
Skills mentioned
Acosta, Inc. is a prominent full-service sales and marketing agency that caters to the consumer packaged goods (CPG) industry. Founded in 1927 by L.T. Acosta as a local food broker in Jacksonville, Florida, the company has grown from a family-run, single-market business into a leading North American agency. For over nine decades, Acosta has been dedicated to helping CPG companies and retailers drive growth and move products from shelves into consumers' hands. The company offers a comprehensive suite of services, including headquarters sales, retail merchandising, in-store execution, category and space management, and consumer marketing. By leveraging deep industry insights, advanced analytics, and a vast network of retail relationships, Acosta provides its clients with strategic solutions to navigate the complexities of the modern marketplace. Operating under the umbrella of Acosta Group, the company is part of a collective of specialized agencies that provide an integrated approach to omnichannel retail. This collective includes agencies like CORE Foodservice, Mosaic, Premium Retail Services, and ActionLink, each bringing unique expertise to the table. This structure allows Acosta to offer end-to-end solutions that connect brands with consumers at every point of the purchasing journey, from in-store displays to digital commerce. With a workforce of tens of thousands of associates across North America and Europe, Acosta serves a diverse client portfolio that includes many of the world's most recognized brands, such as Coca-Cola, Kraft Heinz, and Nestlé. The company's long-standing history and continuous adaptation to market trends have solidified its position as a trusted partner for achieving sales growth and brand success in the competitive retail landscape.
Apply for this job
Use the application link supplied with this listing to apply to Acosta. Check the destination before entering personal information.
