Regional Sales Manager, California
Job description
About the role
The Regional Sales Manager (RSM), California renews, expands, and grows Ellevation's partnerships with California districts and wins new business across the state. The role helps educators use Ellevation ELD solutions to support multilingual learners and improve student outcomes. Revenue results come from deepening district adoption, building trusted relationships with district leaders, and closing new and renewal contracts.
This role has two phases. For at least the first six months, the RSM works as an individual contributor with an Account Manager scope for California, and onboarding is led by the Regional Sales Manager of the West Region. After month 6, once the promotion criteria below are met, the role becomes a people manager position. The RSM then leads a California sales team and reports to the Regional Sales Director.
Essential Duties and Responsibilities
- Renew and expand contracts with existing California district and school partners to meet the assigned sales quota and sustain partner relationships.
- Close new business from first meeting through signature to grow Ellevation's share of the California market.
- Build and manage a sales pipeline in Salesforce and related business systems so that pipeline coverage supports the revenue goal and forecasts are accurate.
- Deliver product demonstrations and presentations of Ellevation products to district leaders and educators so they understand how the products support multilingual learners.
- Develop and carry out a strategic California territory plan with Partner Development, Partner Success, and Marketing colleagues to focus outreach and engagement where it will have the most effect.
- Monitor district and educator engagement and product adoption across assigned accounts, and act on risks and opportunities to protect renewals and identify expansion.
- Travel up to 50% of working time to visit partners in the field, and set up and staff Ellevation at California conferences and events, to build relationships with stakeholders in key districts.
- Research California English learner policy and funding, such as the California English Learner Roadmap, ELPAC, and LCFF/LCAP, along with federal requirements and local district initiatives, and apply it to partner conversations and pricing so recommendations fit each district's needs.
- Share field insights with Product, Marketing, and sales leadership to inform product feedback, competitive intelligence, and sales strategy.
- Upon promotion: hire, coach, and manage California sales team members, set their short-term goals, lead 1:1s, pipeline reviews, and quarterly business reviews, and manage team priorities to meet the team quota.
Within 1 month, you will:
- Onboard with the West Region RSM and learn Ellevation's ELD solutions and how they improve outcomes for English learners.
- Complete sales training and get up to speed on our business systems and sales enablement tools.
- Learn your California territory and start a strategic territory plan.
Within 3 months, you will:
- Independently present all Ellevation products to district audiences.
- Finalize your territory plan, informed by California policy, funding, and pricing nuances, and align with Partner Success on district engagement.
- Introduce yourself to all assigned accounts and begin demos and renewal conversations.
- Track all activity in Salesforce and represent Ellevation at California conferences.
Within 6 months, you will:
- Fully own the Account Manager scope for California, including closing renewals.
- Build a renewal, expansion, and new business pipeline on track to goal.
- Become a go-to resource on value proposition, policy, and product use in California.
- Partner with Partner Development and Partner Success to engage your region, and visit partners in the field independently.
- Be considered for promotion to Sales Manager (RSM), California based on quota attainment, product knowledge, territory strategy, readiness to coach, and communication and problem solving.
Within 12 months, you will:
- Lead a California sales team as a player/coach: hire, set goals, and run weekly 1:1s, pipeline reviews, and QBRs.
- Build relationships with key stakeholders in top prospective districts and strategic accounts.
- Share field insights with Product, Marketing, and sales leadership to grow our California footprint.
- Meet or exceed your individual and team quotas.
What you'll need:
- Bachelor's degree.
- 5+ years of sales experience, including 2+ years coaching or leading a sales team.
- California residency and the ability to travel up to 50%, including overnight stays.
- A track record of meeting quota in a competitive environment while managing a large account portfolio.
- Strong presentation and communication skills with audiences from classroom educators to district executives.
- Comfort using account, pipeline, and usage data to prioritize work and forecast results.
- Experience with Salesforce or a comparable CRM; Gong, Concur, Google, and Microsoft tools a plus.
- K-12 sales experience and familiarity with English learner programs preferred.
What makes you successful:
- Relationship building: You earn the trust of district leaders and turn it into long-term partnerships.
- Ownership: You hold yourself accountable to quota and pipeline goals.
- Strategic thinking: You know your territory's strengths and gaps and plan accordingly.
- Coaching mindset: You use observation and data to help others grow and hit targets.
- Problem solving: You address issues quickly and work with colleagues to find solutions.
In addition to the above, we look for alignment with Ellevation's mission and values.
Working environment: Home office in California plus in-person work at district sites, conferences, and company events, including moving booth materials up to 25 lbs, with or without reasonable accommodation. 40+ hours per week on average. A background check is required.
Skills mentioned

Ellevation is a growth-stage education software company that is changing how educators work with English Language Learners, the fastest-growing student demographic in the country. We build web-based tools for educators to help enhance instruction, improve collaboration, and increase productivity. We partner with public school districts all across the country. In the past 12 months, we have more than doubled the size of our team and quadrupled the number of districts that we serve. We are well-capitalized, have a strong and growing team, and are continuously focused on how to build the best organization so that we can achieve our ambitious social and financial objectives. Jordan Meranus and Teddy Rice have devoted their careers to education. Jordan has been a teacher and entrepreneur, and Teddy has funded great organizations and worked in publishing. Both have focused primarily on how innovation can make a difference for our nation’s underserved and struggling students. Through their work they learned more about the rapidly increasing number of English learners in US schools, the wide and persistent achievement gap between EL students and their native speaking peers, and the strain experienced by teachers and school districts. They listened to educators across the country who shared their struggles and their hopes for the students they serve. They took action. Jordan and Teddy were distressed by the lack of solutions for educators, and saw a clear need for innovation focused on English learners. They envisioned a solution that would help educators and school districts address their unique challenges, and a company that would serve the EL community with passion and enthusiasm equal to that of the dedicated educators that have devoted their careers to the work with English learners. That's when they met Carrie Hill. And, partnered for success. Carrie was an EL educator in North Carolina who had become frustrated by an overwhelming administrative burden that took so much time away from preparation, intervention with students, and collaboration with her colleagues. Like all great entrepreneurs, she decided to do something about it. Carrie created a simple database to help organize, track and share EL information in an effort to meet the needs of teachers. Jordan and Teddy met Carrie and immediately saw the value in the product that she created. Carrie joined the team and became one of many passionate professionals to bring their real-life experience to work at Ellevation. It became a movement. In addition to the extraordinary Ellevation team, our school district partners and the amazing teachers, specialists and administrators Ellevation has the pleasure of serving, are driving the work forward. By sharing effective practices, recording and distributing videos, hosting user gatherings, visiting districts that also use Ellevation, and providing us with the most helpful feedback possible, they are fueling the effort to ensure all teachers are teachers of language. We must work together to ensure all children can achieve their highest aspirations. As our partners increasingly develop a community of practice, they are taking advantage of the best resource available - each other - and accelerating the work we all care so deeply about. Here's what we believe. Linguistic and cultural diversity should be valued in our schools and communities. Language is not a barrier - it’s an asset. The success of our nation’s underserved students is closely tied to effective teaching. With the right training and tools, teachers can make an enormous impact. School district professionals deserve world-class software that is responsive to their needs, and which brings joy and dignity to their work. Every student in America deserves an opportunity to achieve their highest aspirations. Who We Serve In 2020, there were an estimated 4.9 million children in U.S. public schools learning the English language. Although they come to the United States from all over the world, the reality is that the majority of English learners (ELs) are born in the United States. Each of these students relate to their own culture, traditions, and in most cases, their own native language. As the number of ELs continues to increase in most states, educators struggle to meet their academic, social, and emotional needs in the classroom. Although Spanish is the most common language spoken by ELs at home, some states have more variation in the home language, which makes supporting EL students and their families even more challenging. The majority of large school districts have over one hundred different home languages. Lastly, immigrant enforcement policies change frequently, which in turn impacts the academic, social, emotional, and cultural needs of students. Celebrating the Diversity of ELs EL students face unique challenges but also represent a tremendous asset for our country if their full potential can be unlocked and harnessed. Their diversity makes for richer communities, increasing creativity, offering different knowledge, information, and perspectives to situations. Their resiliency allows them to take greater risks and drive innovation. And lastly, their cultural sensitivity lays the foundation for building relationships with those who might differ from them, allowing everyone to develop and maximize their skill sets and talents. Ellevation Education is an indispensable partner to school district administrators, teachers, and students across the United States, who use our products to manage complex program requirements, build the capacity of teachers to serve multilingual learners, and empower students with the academic language necessary for success in school. Our Product. This is how we do it. Through our educator-centered design process, we have created a three-pronged approach to provide the most comprehensive EL tool possible: Data at your Fingertips We lighten your administrative load by providing tools that provide a “one stop shop” for all of your data needs, streamline your administrative processes and simplify compliance. Fostering Collaboration We help educators better understand their students' strengths and needs and enable EL specialists and classroom teachers to more effectively collaborate in helping students succeed. Improved Instruction We provide strategies for differentiated instruction by providing key student information, language supports and instructional resources as well as a digital library of high quality activities. And, this is who helps. Ellevation is a team of passionate professionals with expertise and real-world experience. Our staff includes many former EL educators who joined Ellevation after using our product. We are constantly striving to improve our products and service, and are pleased to collaborate with top language acquisition experts as well as EL educators who use our products. Ellevation. Our future. At Ellevation, we are dedicated to providing the EL community with the best possible products and services. To this end, we will continue to listen, innovate, and adapt to the changing needs of our clients.
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