Senior Brand Manager - Meiomi
Job description
JOB SUMMARY
The Senior Brand Manager - Meiomi will lead the development and execution of the annual and long-term strategic marketing plan for Meiomi, a key priority premium wine brand. This role sits at the intersection of brand strategy, commercial leadership, innovation, and business performance, with accountability for driving sustainable growth while protecting long-term brand equity, pricing integrity, and premium positioning.
The ideal candidate brings \wine industry experience and a proven track record managing premium consumer brands within a complex and highly competitive marketplace. This person combines strong consumer marketing capabilities with a deep understanding of the three-tier system, distributor and trade engagement, pricing architecture, premium wine consumers, and the distinct needs of retail and on-premise channels. They will thrive in a creative, fast-paced, solutions-focused, collaborative, cost-conscious, and entrepreneurial culture, and will be equally comfortable setting strategy, influencing cross-functional partners, and rolling up their sleeves to drive execution.
ESSENTIAL FUNCTIONS
This key role within The Wine Group's marketing department is responsible for developing and executing the strategy and related tactics for Meiomi. The ideal candidate will bring best-in-class capability and confidence as a premium brand steward, commercially oriented wine marketer, strategic business leader, and cross-functional influencer.
Premium Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range brand strategies that drive sustainable growth while protecting and enhancing Meiomi’s long-term equity, premium positioning, pricing integrity, and consumer relevance. Lead brand planning, business reviews, and strategic initiatives aligned with company objectives.
Commercial Leadership and Cross-Functional Influence: Partner closely with Sales, distributor partners, and key retail and on-premise accounts to identify growth opportunities, strengthen marketplace execution, and align brand strategy with channel and customer realities. Influence partners across Marketing, Sales, Finance, Operations, Insights, and Innovation to drive decisions and results.
Consumer-Centric Marketing: Develop, implement, and assess integrated consumer-facing platforms grounded in consumer insight, category dynamics, and core brand equities. Lead agency and internal partners in creating programs that build awareness, consideration, trial, and loyalty while supporting business objectives.
Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Manage the brand across channels and subchannels while balancing volume, revenue, profitability, brand health, and long-term portfolio objectives.
Innovation, Premiumization, and Pricing Strategy: Lead innovation from opportunity identification through commercialization, ensuring new products, packaging, and portfolio choices strengthen brand equity. Partner cross-functionally on premiumization, pricing architecture, portfolio management, and innovation decisions that support sustainable growth.
Executive Communication and Strategic Storytelling: Translate complex business issues, market dynamics, and performance data into clear, concise recommendations for senior leadership and cross-functional partners. Create compelling narratives and presentations that align stakeholders around priorities, decisions, and action plans.
Efficient Project and Organizational Leadership: Lead cross-functional teams with ownership, urgency, sound judgment, and accountability. Manage ambiguity and competing priorities, drive projects to conclusion, and ensure work is delivered on time, within budget, and against agreed objectives.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
QUALIFICATIONS
Bachelor's Degree (B.A.) required in Marketing, Business, or a related field.
MBA preferred but not required.
8+ years of progressive brand management, marketing, or commercial leadership experience, with demonstrated success leading consumer brands.
Wine industry experience required, including a strong understanding of the three-tier system, distributor management, trade engagement, and wine category dynamics.
Experience managing premium wine or other premium consumer brands, with accountability for balancing growth, pricing integrity, consumer relevance, and long-term brand equity.
Demonstrated experience with premiumization, pricing strategy and architecture, portfolio management, and innovation that supports brand positioning and equity.
Proven ability to partner closely with Sales, distributors, retailers, and on-premise customers and to influence cross-functional stakeholders without direct authority.
Strong strategic thinking and analytical skills, with the ability to synthesize consumer, customer, category, competitive, and financial data into actionable recommendations.
Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly.
Experience briefing and leading consumer, creative, media, and other agency partners to develop and execute brand-building platforms.
Retailer, distributor, or customer-facing selling experience strongly preferred.
Highly proficient in Microsoft Office and able to quickly learn relevant business analytics and planning tools.
Ability to manage multiple priorities, work effectively under pressure, and meet strict deadlines in a fast-paced environment.
Excellent organizational, interpersonal, written, and verbal communication skills, with strong attention to detail and discretion with confidential information.
Demonstrated reliability and punctuality, effectiveness in a team environment, and adherence to all safety regulations and operating procedures.
PHYSICAL DEMANDS
Position operates in a professional office environment.
Ability to travel frequently between home office, corporate office, and vendor/agency sites.
Position includes travel to various industry and/or company events, 10-20% of the time.
Must be able to lift and carry weights of up to 50 lbs. at varying frequencies.
COMPENSATION
Hiring Salary Range Posted: $146,400 - $219,600.
Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.
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Skills mentioned
The Wine Group's story is one of strategic growth and a deep-seated passion for wine. Its origins trace back to the 1970s, a period when major U.S. consumer product companies were venturing into the wine industry. It was within Coca-Cola Bottling of New York that the seeds of what would become The Wine Group were sown, with the acquisition of the Franzia, Mogen David, and Tribuno brands. A pivotal moment in this early chapter was the introduction of the revolutionary Franzia Wine Tap® packaging, a 'fresh to the last glass' innovation that would redefine the table wine category. The 1980s marked a significant turning point. Through a leveraged buy-out in 1981, The Wine Group emerged as a privately held company, fully owned by its executives by 1984. This newfound independence fueled a period of expansion, with the acquisition of the Corbett Canyon brand and the launch of MD 20/20 wine coolers. By the end of this decade, The Wine Group had already established itself as the fourth largest wine company in California. The 1990s witnessed exponential growth, largely driven by the phenomenal success of the Franzia brand, which became the number one wine brand in the United States in 1994. This success propelled The Wine Group to become the third-largest wine company in the U.S. by 1993. The new millennium ushered in an era of premiumization and portfolio diversification. The company launched a series of successful new brands, including Cupcake, Chloe, flipflop, and Love Noir, while also welcoming established names like Glen Ellen Winery and Almaden Vineyards into its fold. This strategic focus on innovation and consumer-driven brands has continued to be a hallmark of The Wine Group's approach. Today, under the leadership of CEO John Sutton, the company continues to thrive as a global wine producer. With a steadfast dedication to the consumer, The Wine Group proudly boasts a diverse portfolio of over 60 award-winning brands, including recent additions like Cupcake LightHearted, Beringer Main & Vine, and Cooper & Thief. For over forty years, this privately held, management-owned company has been driven by a passion for crafting exceptional wines and a commitment to its people, communities, and the environment.
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