Sr. Sales Strategy Analyst
Job description
Position Description
Title: Sr. Sales Strategy Analyst
Department: Sales
Immediate Supervisor: Dir, Business Perf & Sales Ops
Status: Exempt Salaried
Position Purpose: This role supports the Sales organization by transforming data into actionable insights that enhance commercial execution, CRM utilization, and strategic decision-making. This role is critical in developing consistent reporting, monitoring sales performance, and ensuring data accuracy across systems. Working cross-functionally with Finance, Product Management, Supply Chain, and Sales Leadership, the Analyst helps standardize processes, strengthen forecasting accuracy, and drive a culture of data-informed accountability.
Principle Accountabilities
CRM Reporting & Data Integrity
Develop and maintain CRM dashboards and performance reports for sales leadership and management
Monitor data accuracy, identify gaps or inconsistencies, and partner with the CRM admin to improve data quality and compliance with governance standards
Serve as a secondary system resource, capable of performing light admin tasks when needed
Sales Forecast & Business Analysis
Support monthly and quarterly forecasting cycles through data collection, pipeline validation, and variance analysis
Analyze sales performance by segment, region, or account to identify trends and opportunities
Contribute to financial modeling and performance projections that inform strategic decisions
Reporting & Performance Metrics
Build and maintain Power BI and Excel-based dashboards to measure KPIs across sales, pricing, and customer engagement
Deliver recurring and ad hoc reports to support leadership visibility and strategic reviews
Support quarterly business (QBR) preparation through data visualization and insight summaries
Process & System Optimization
Document and refine CRM-related workflows to enhance efficiency and consistency
Identify process bottlenecks or data gaps, proposing solutions to improve sales operations effectiveness
Collaborate on change management and training initiatives to drive system adoption and performance visibility
Cross-Functional Collaboration
Partner with Finance, Product Management, and Supply Chain to ensure data alignment across business functions
Support integrated business planning to ensure consistent reporting and shared metrics
Contribute to strategic initiatives that improve commercial performance and organizational alignment
Related tasks as requested by supervisor
Essential Skills and Experience
Bachelor’s degree in Business, Marketing, Analytics or related field.
2-4 years of experience in business analysis, sales operations, or performance reporting
Strong analytical and problem-solving skills with proficiency in Excel, Power BI, and CRM systems (Microsoft Dynamics preferred)
Demonstrated ability to translate data into insights that drive business outcomes
Excellent organizational skills and attention to detail
Strong analytical and financial modeling skills.
Strong interpersonal and communication abilities to collaborate across departments
Skills mentioned
At the heart of what we do is a culture of innovation and commitment to sustainability. Headquartered in Sarasota, Florida, Intertape Polymer Group (IPG) is a global leader in the packaging and protective solutions market. Established in 1989, our journey has been characterized by a steadfast dedication to delivering exceptional quality and service across diverse geographies and end-markets. We develop, manufacture, and sell a variety of products, including paper and film-based pressure-sensitive tapes, water-activated tapes, stretch and shrink films, and protective packaging solutions. We understand that our clients require efficient, reliable solutions that can adapt to their ever-changing needs. That’s why our innovative products, including the iTrack™ system for data monitoring and the G7 Ultra High Performance stretch film, exemplify our commitment to combining efficiency with advanced technology. Furthermore, we have embraced Cradle to Cradle design principles, consistently striving to minimize our environmental impact while enhancing our product performance. Our dedicated team continually pushes the limits of packaging technology to ensure that we remain at the forefront of the industry, not just meeting but exceeding the expectations of our customers.
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