Vice President of Sales

Reports To: Chief Executive Officer FLSA: Exempt Location: Westfield, Indiana

Position Summary

DuraMark Technologies is seeking an accomplished Vice President of Sales to join the Executive Leadership Team and lead the company’s sales and growth strategy.

DuraMark is a growing manufacturer of durable labels, decals, overlays, and branding solutions serving industrial and OEM customers across North America. With operations in Indiana and Minnesota and continued investment in technology, manufacturing capabilities, and people, DuraMark is positioned for continued growth in the durable labeling and decal market.

Reporting directly to the CEO, the Vice President of Sales will have responsibility for Business Development, Sales, and the Solutions Group. This leader will be responsible for developing and executing the commercial strategy necessary to drive profitable organic growth, expand strategic customer relationships, develop new business, and strengthen DuraMark’s position in the market.

This is not simply a role to maintain an existing sales organization. DuraMark is looking for an exceptional commercial leader who can evaluate where we are today, identify opportunities, and build the strategy, processes, metrics, talent, and accountability necessary to support the company’s next stage of growth.

The successful candidate will be both strategic and hands-on and comfortable moving between executive-level strategy, sales leadership, customer relationships, pipeline and performance analysis, and direct involvement in important opportunities.

DuraMark operates on the Entrepreneurial Operating System (EOS), and this leader will play an active role in driving alignment, accountability, communication, and execution throughout the organization.

Key Responsibilities

Sales Strategy & Growth

• Develop and execute DuraMark’s sales and commercial strategy to drive sustainable organic revenue growth and profitability.
• Establish clear growth priorities, target markets, customer strategies, and sales objectives aligned with DuraMark’s overall business strategy.
• Evaluate DuraMark’s existing sales structure, processes, tools, territories, account ownership, and capabilities and implement improvements necessary to support growth.
• Establish and manage sales forecasting, pipeline visibility, key performance metrics, and accountability across the sales organization.
• Build scalable and disciplined sales processes that support continued organizational growth.
• Use CRM, ERP, market intelligence, and business data to improve commercial decision-making and sales effectiveness.

Business Development & Market Expansion

• Build and maintain a healthy pipeline of high-quality new business opportunities.
• Drive new customer acquisition within DuraMark’s core markets while identifying attractive opportunities in new and adjacent markets.
• Evaluate market trends, customer needs, competitive activity, and emerging opportunities to inform growth strategy.
• Develop relationships with prospective customers and actively participate in significant new-business opportunities.
• Strengthen DuraMark’s market positioning and value proposition within the label, decal, durable graphics, and related markets.

Sales Leadership, Performance & Accountability

• Provide direct leadership to DuraMark’s Business Development, Solutions Group, and Sales functions.
• Establish clear expectations, goals, performance measures, and accountability across the sales organization.
• Coach, mentor, and develop sales leaders and team members to strengthen capability and performance.
• Assess organizational structure and talent needs and build the team necessary to support DuraMark’s growth objectives.
• Create a high-performance sales culture focused on growth, execution, accountability, and customer relationships.

Strategic Customers & Commercial Management

• Develop and maintain strong relationships with DuraMark’s largest and most strategically important customers.
• Drive organic growth within existing accounts by identifying additional opportunities and strengthening long-term customer partnerships.
• Partner with Operations and Finance on pricing, margin, quoting, capacity, customer requirements, and other commercial decisions to support profitable growth.
• Maintain a strong understanding of customer profitability and balance revenue growth with appropriate margin and business considerations.
• Participate directly in significant customer negotiations, opportunities, and relationship management when appropriate.

Executive & Cross-Functional Leadership

• Serve as a key member of DuraMark’s Executive Leadership Team and contribute to overall company strategy, priorities, and decision-making.
• Partner closely with Operations, Finance, and other functional leaders to align sales commitments with operational capability and business objectives.
• Provide the CEO and Executive Leadership Team with meaningful visibility into sales performance, pipeline, forecasts, market conditions, opportunities, and risks.
• Actively participate in DuraMark’s EOS operating structure and support organizational accountability and execution.

Market Positioning

• Help define DuraMark’s future marketing strategy and capabilities in support of the company’s growth objectives.
• Strengthen DuraMark’s market presence, messaging, and value proposition within targeted markets.
• Help evaluate future marketing resources and capabilities as the commercial organization grows.

What Success Looks Like

• Sustainable organic revenue and profitable growth.
• Increased new customer acquisition and penetration of targeted markets.
• Continued growth and strong retention within strategic existing accounts.
• A healthy, measurable sales pipeline with clear visibility into opportunities, stages, probability, and expected revenue.
• Reliable forecasting and meaningful commercial performance data that support business decisions.
• Clear ownership, expectations, and accountability throughout the sales organization.
• A scalable and disciplined sales process that is consistently followed across the team.
• Strong alignment between Sales, Business Development, Solutions, Operations, and Finance.
• A high-performing sales organization with the talent and capabilities necessary to support DuraMark’s growth objectives.
• A clear strategy for developing DuraMark’s future marketing capability.

Qualifications

• Significant sales leadership experience within the label, decal, durable graphics, printing, or closely related industry strongly preferred.
• Demonstrated success leading sales, business development, or commercial teams in a custom manufacturing environment.
• Proven track record of driving organic revenue growth and profitable new business.
• Strong knowledge of the label, decal, printing, or durable graphics market, including customers, competitors, technologies, and market dynamics.
• Strong understanding of OEM and industrial manufacturing customers, strategic account management, and complex B2B sales processes.
• Demonstrated success developing strategic accounts and building long-term customer partnerships.
• Experience building sales accountability, forecasting discipline, pipeline visibility, and meaningful performance metrics.
• Strong commercial and financial acumen, including experience with pricing, margin, customer profitability, and the economics of custom manufacturing.
• Demonstrated ability to lead, develop, and hold high-performing sales teams accountable.
• Experience assessing sales organizations, identifying gaps and opportunities, and implementing practical improvements.
• Strong executive presence and the ability to communicate effectively with customers, employees, and senior leadership.
• Comfortable operating both strategically and tactically in a growing, entrepreneurial organization.
• Experience using CRM, ERP, and data-driven sales management practices.
• Experience operating within EOS or a similar business operating system is a plus.

Other Duties as Assigned

This job description describes the general nature and level of work performed and is not an exhaustive list of all duties, responsibilities, or qualifications. Responsibilities and requirements may change based on business needs. Nothing in this job description alters the at-will employment relationship or creates an employment contract, express or implied.

Physical Requirements & Work Environment

This position requires regular use of a computer and the ability to move throughout office and production areas. Business travel to customer locations, DuraMark’s Minnesota facility, industry events, and other business locations is required. Work may include time in a manufacturing environment requiring appropriate personal protective equipment and adherence to safety requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

Work Authorization & Sponsorship

Candidates must be legally authorized to work in the United States. DuraMark does not provide employment visa sponsorship for this position, now or in the future.

E-Verify

DuraMark participates in E-Verify and uses information from an employee’s Form I-9, Employment Eligibility Verification, to confirm employment authorization as required by applicable law.

Equal Employment Opportunity

DuraMark is an equal opportunity employer and provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

DuraMark provides reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs or practices as required by applicable law.