Chief Revenue Officer

Description

The Chief Revenue Officer (CRO) will provide visionary leadership and strategic oversight of Frost Valley YMCA’s comprehensive revenue-generating efforts. Reporting directly to the Chief Executive Officer, the CRO is responsible for aligning and optimizing fundraising, marketing, and earned income strategies across the Development Department, Marketing & Communications, and Business Development & Sales.

This executive-level position will drive integrated initiatives that support long-term sustainability, financial growth, and mission impact. The CRO will work closely with internal teams, board members, alumni, donors, and partners to ensure collaborative, mission-aligned strategies that elevate Frost Valley’s reach, brand, and revenue capacity.

Requirements

Team Leadership and Management Responsibilities:

• Serve as a key member of the Executive Leadership Team, contributing to strategic planning, organizational priorities, and mission advancement.
• Provide direct supervision to the:
  • Director of Development and the Development Department
  • Director of Marketing & Communications and the Marketing Department
  • Director of Business Development & Sales and the Business Development Department
• Foster a culture of collaboration, accountability, and shared leadership across departments.
• Establish clear performance expectations, professional development pathways, and coaching for department directors and their teams.
• Lead cross-departmental initiatives that enhance communication and synergy between fundraising, outreach, branding, and earned revenue efforts.

Strategic Responsibilities:

• Develop and oversee a unified, organization-wide revenue strategy in alignment with Frost Valley’s mission, values, and long-term goals.
• Guide the integration of fundraising, marketing, and business development plans to ensure consistent messaging, donor and guest engagement, and brand identity.
• Identify and pursue innovative opportunities for revenue diversification and market expansion across programs, rentals, conferences, and philanthropic giving.
• Collaborate with the CEO and Board to set revenue targets, assess performance metrics, and adapt strategies based on data and impact.
  Serve as a strategic partner in cultivating major donors, corporate sponsors, philanthropic foundations, and mission-aligned business ventures.
  

Revenue Departmental Oversight:

• Development: Oversee fundraising strategy including the Annual Appeal, Alumni Appeal, Summer Campaign, capital campaigns, major gifts, planned giving, donor stewardship, and alumni engagement.
• Marketing & Communications: Ensure the organization’s brand is clear, inclusive, and mission-driven. Guide messaging strategies across digital, print, and social platforms.
• Business Development & Sales: Support the growth of revenue from program partnerships, camp rentals, conferences, and group sales through strategic outreach and relationship-building.
  

Evaluation and Reporting:

• Utilize data and analytics to measure the effectiveness of fundraising and business strategies.
• Track and report progress to the CEO, Executive Team, and Board of Trustees, offering clear insights and recommendations for growth.

Participate in budget development for all revenue-generating departments, ensuring fiscal responsibility and alignment with strategic objectives.

QUALIFICATIONS:

• Bachelor’s degree required; advanced degree or certification in nonprofit management, business, marketing, or related field preferred.
• Minimum of 10 years of progressively responsible experience in development, marketing, or revenue-focused leadership roles, preferably within the nonprofit or mission-driven sector.
• Proven track record of leading high-performing teams and growing organizational revenue across multiple streams.
• Demonstrated experience with fundraising campaigns, brand management, strategic communications, and/or earned revenue strategies.
• Strong understanding of donor cultivation, sales pipelines, and performance metrics.
• Exceptional interpersonal and communication skills with the ability to inspire staff, engage stakeholders, and represent Frost Valley’s mission effectively.
• Ability to travel as needed and work evenings or weekends in support of events and donor activities.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• The employee must occasionally lift and/or move up to 35 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• Employee may be required to traverse on rough terrain.
• The noise level in the work environment is usually moderate.

REASONABLE ACCOMMODATIONS STATEMENT:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

FROST VALLEY IS AN EQUAL OPPORTUNITY EMPLOYER