Director of Admissions and Marketing

Director of Admissions, Marketing, & Partnerships

The Director of Admissions & Marketing at PMA is a strategic and dynamic leadership position responsible for driving student enrollment and enhancing the school’s brand visibility under the direction of the President. This role oversees the full admissions process—from strategic planning, application management, and student onboarding to coordinating key events like Open House and school tours—while leading the development and execution of the school’s comprehensive marketing strategy. Serving as a key liaison to partner schools, parishes, youth programs, and the broader community, the Director cultivates meaningful relationships to support recruitment efforts and pipeline development. In addition, the Director manages the school’s digital presence, storytelling initiatives, promotional content, and social media engagement to ensure alignment with PMA’s mission and branding. As a member of the Advancement and Leadership Team, the Director collaborates across departments and provides key insights to school leadership and advisory boards.

Primary Responsibilities

• Generate, disseminate, and execute the school’s admissions strategic plan.
• Coordinate the admissions program.
• Yield yearly student application and enrollment benchmarks.
• Collaborate with school staff to manage and oversee all admissions-related processes, records, and dissemination of marketing & admissions materials to prospective parents, students, and stakeholders.
• Chairs the Admissions Committee.
• Coordinate the admissions process for all incoming ninth-graders and transfer students including but not limited to:
• Application management & review
• Placement exams
• Interviews
• Admissions decisions
• Registration & course requests
• Parent and student orientations
• Serve as the lead user of the school’s admissions management platform, SchoolAdmin, and utilizes the school’s SIS, and grants & aid platforms to organize and process admissions & marketing efforts.
• Assist with the merit scholarship & financial assistance processes.
• Coordinate and lead middle school classroom and high school night visitations.
• Develop and maintain admissions department expenses, (and where applicable, income) within budgetary guidelines as approved by the Principal and or President.
• Conduct tours of the school and train relevant staff and students to be tour guides.
• Coordinate the school’s shadow program and ambassador program with the school’s administration, faculty, staff, and prospective students.
• Develop and manage relationships with partner schools, and all relevant organizations to support admissions and marketing efforts.
• Coordinate relationships and identify partnership opportunities with all Catholic partner schools, parishes, and youth programs focused on creating pipelines into the school’s academic and co-curricular programming. regularly with the President & Principal.
• Establishes an annual plan and schedule of educational partnership outreach activities and events in order to enhance exposure in the local service area.
• Serves as a high school representative and liaison to school-based and youth organizations.
• Serves as a representative for school departments that want to communicate and promote their programs to prospective students.
• Conducts research on student demographics and educational interests. Works with institutional researchers to identify and understand trends.
• Coordinates and participates in setting up special events associated with school programs that market to prospective students such as Open House and Onward 2 High School.
• Generate, disseminate, and execute the school’s marketing strategic plan.
• Manage and generate internal and external marketing-related communications through regularly occurring social media posts, press releases, website content, and other relevant mediums.
• Facilitate day-to-day management across all social media platforms. Monitoring relevant conversations and engaging with patrons/guests to enhance brand reputation and build relationships. Addressing patron/guest concerns as a “front-line representative” when necessary.
• Lead the school’s marketing team, which may consist of parent volunteers, faculty, staff, students, alumni, and other members of the community.
• Maintain and manage the school's branding guide with the President.
• Create new and interesting ways to tell The PMA story, as well as the stories of our students, alumni, and other key stakeholders.
• Lead all priority community marketing events and advertised activities.
• Collaborate with appropriate personnel in order to plan, coordinate, and implement marketing events such as Open House.
• Serve as PMA’s primary website curator ensuring that the website is consistently monitored and that all content is accurate, relevant, and up to date.
• Oversee the continuous creation of short and long-form content that incorporate photography and videography ensuring that key moments in the community and academic life of the school are being spotlighted.
• Participates in the design of and approval of internal and external promotional content for all departments.
• Coordinate and/or prepare certain aspects of newsletters and other internal and external publications describing events, activities, and giving feature stories.
• Represent the school on boards and committees as required by the President.
• Provide regular reports to the school board and committees and, where applicable, serve on the school’s Advisory Board at the request of the President.
• Serves as a member of the school’s Advancement and Leadership Team
• Perform other duties as assigned by the President.

Knowledge, Skills, and Abilities

• Believes in, can articulate, and promote the value of Catholic education.
• Dynamic and articulate oral & written communication skills.
• Approachable with strong interpersonal skills.
• Can quickly build relationships with a variety of stakeholders.
• Proficient in Google Apps.
• Knowledge of information systems applicable to marketing and admissions.
• Previous experience directing marketing and or sales programs.
• Openness to continuous professional development.
• Ability to train and direct staff and volunteers in marketing at various levels.
• Ability to handle multiple priorities with a strategic focus.
• Ability to develop creative ideas and concepts.
• Strong team player with a positive attitude and able to work well with members of the PMA community.
• Ability to plan and lead large events and manage multiple deadlines and projects.
• Willingness to travel locally and attend evening and night events on and off campus.
• Well-organized and detail-oriented work ethic.

Qualifications

• Bachelor's Degree in public relations, marketing communications, or related field
• Valid Driver’s license
• Experience in a related position with transferable skills
• Preferred: Spanish Fluency
• Preferred: Practicing Roman Catholic

Please send a cover letter, resume, and references to: . Include "Director of Admissions, Marketing, & Partnerships" in the subject line.

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• 403(b)
• Dental insurance
• Employee discount
• Health insurance
• Professional development assistance
• Vision insurance

Schedule:

• Evenings as needed
• Weekends as needed

Language:

• Spanish (Preferred)

Ability to Commute:

• Downey, CA 90242 (Required)

Work Location: In person