About Us
Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience.
At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.
As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we’re growing. Join us in pioneering a new category of dining called “Fast-Fine”, and revolutionizing the way people eat.
About the role
We are seeking a dynamic Director of Brand Strategy to lead the end-to-end management of our brands. Whether incubating a brand from scratch or enhancing an existing brand through acquisition, this individual will be responsible for shaping the brand’s identity, ethos, storytelling, and overall strategy. The ideal candidate will have a deep understanding of brand positioning, marketing, and consumer engagement to drive long-term brand equity and business growth.
Key Responsibilities
- Develop and execute comprehensive brand strategies that align with Wonder’s business goals and our existing portfolio.
- Lead the creation of new brands from inception, defining their identity, mission, and positioning in the market as we rapidly expand our footprint.
- Oversee brand transformation efforts for acquired brands, ensuring a cohesive and compelling market presence and integration into the Wonder ecosystem.
- Define and articulate brand ethos, storytelling, and messaging across all touchpoints.
- Conduct market research, competitive analysis, and consumer insights to inform brand strategies.
- Collaborate with cross-functional teams and agencies, including product development, marketing, and creative, to ensure brand consistency and success.
- Develop and oversee brand guidelines to maintain a strong, unified brand presence across all platforms.
- Lead marketing initiatives to drive brand awareness, engagement, and loyalty.
- Monitor key performance indicators (KPIs) and adjust strategies to optimize brand growth and performance.
- Stay ahead of industry trends, cultural movements, and emerging technologies to keep brands relevant and innovative.
The experience you have
- 7+ years of experience in brand strategy, marketing, or related roles.
- Proven track record of building and managing restaurant and hospitality brands either in-house or at an agency.
- Strong understanding of brand positioning, consumer behavior, and market trends.
- Experience in storytelling and content strategy to build compelling brand narratives.
- Exceptional leadership and collaboration skills, with the ability to influence and drive initiatives across teams.
- Analytical mindset with the ability to translate insights into actionable strategies.
- Experience working in both startup and established brand environments is a plus.
Base Salary: $211,000
Reports to Head of Wonder Hospitality Group
Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.
#LI-Hybrid
Benefits
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A final note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.