Role Description
Dropbox is reimagining how people work through simple, secure, AI-powered solutions. We’re looking for a seasoned Principal Product Marketing Manager to lead the go-to-market strategy for the Embedded AI experience within our Core File Sync & Share (FSS) product. In this role, you’ll shape the narrative, drive adoption, and partner cross-functionally to deliver high-impact outcomes that elevate how customers interact with AI-powered capabilities in Dropbox - across surfaces.
This is a high-visibility, high-impact IC role for someone who thrives on ownership, strategic depth, and cross-functional leadership.
Responsibilities
Go‑To‑Market & Messaging Strategy
Develop and own positioning, messaging, and narrative for the embedded AI experience within our Core FSS product.
Drive and execute go-to-market strategies that maximize product adoption and customer value across launches and continuous delivery cycles.
Ensure messaging reflects deep customer insight and product differentiation.
Customer Insights & Growth
Identify gaps in customer understanding and generate novel ways to close those gaps.
Use qualitative and quantitative data to deeply understand user needs and behaviors—and turn those into actionable strategies.
Drive deep understanding of your product performance and partner with GTM teams to unlock growth opportunities.
Define and evolve scalable frameworks to track customer success and communicate the impact of AI across the experience.
Cross‑Functional Leadership & Enablement
Partner closely with Product, Design, Engineering, Customer Experience, and Data Science to influence roadmap and priorities.
Develop programs highlight success stories that showcase real-world value.
Translate complex capabilities into crisp narratives that resonate across diverse audiences.
Deliver compelling enablement materials that drive alignment and empower internal teams—from sales to support.
Thought Leadership & Market Understanding
Stay on top of AI trends, competitive movements, and market dynamics to shape Dropbox’s AI strategy and customer positioning.
Serve as a subject-matter expert on embedded AI and its strategic importance within our core experience.
Requirements
8–12+ years of experience in Product Marketing, preferably in SaaS or platforms with embedded intelligence.
Proven success with self-serve products, launching and growing adoption within a product-led motion
Exceptional written, visual, and verbal communication skills.
Deep analytical orientation and comfort with data-driven decision-making.
Skilled at influencing and aligning stakeholders across product, engineering, sales, and leadership.
Compensation
US Zone 1
This role is not available in Zone 1 US Zone 2 $212,300—$287,300 USD US Zone 3 $188,700—$255,300 USD
The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.
Please note, OTE are for sales roles only.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.
Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
- US Zone 1: San Francisco metro, New York City metro, or Seattle metro
- US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
- US Zone 3: All other US locations
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.
Team Description
The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.
Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
Competitive medical, dental, and vision coverage
401(k) plan with a generous company match and immediate vesting
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
Access to over 10,000 global co-working spaces through Gable.to , making it easy to book flexible workspaces for collaboration or individual work
Quarterly Cell phone and internet allowance
Mental health and wellness benefits
Disability and neurodivergence support benefits
Additional benefit details are available upon request.
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.