Senior Marketing Manager, Lifecycle

Location: 

Hybrid roles require role responsibilities to be performed in the office for a portion of the week, with an option to work remotely. Candidates must be based within a 50-mile commuting distance of the specified office location, or able to commute to the office. Check out our office locations here.

What You’ll Need 

• 5+ years of experience in lifecycle, retention, or CRM marketing, with a strong focus on full-funnel, multi-channel journeys.

• Proven ability to take initiative and operate independently in fast-moving environments. You don’t wait to be told — you spot the opportunity and go.

• Experience designing and managing multi-channel programs across email, SMS, push, and ideally landing pages or site experiences.

• Hands-on expertise with Iterable is required. You’re fluent in setting up complex journeys, using dynamic content, and building segmentation logic within the platform.

• A test-and-learn mindset, with a track record of running thoughtful A/B and multivariate tests.

• Strong analytical chops — you’re comfortable diving into performance data and using insights to drive action.

• Excellent collaboration and communication skills, with the ability to influence and align cross-functional teams. 

• Comfort with HTML, audience logic, and marketing automation tools.

• A strategic mind and a creative eye — you understand what makes customers tick and can bring that to life in both messaging and experience.

About the Role 

We’re looking for a strategic, self-starting Senior Lifecycle Marketing Manager to join our Engagement & Activation marketing team and lead the evolution of our multi-channel customer journey. This role is ideal for someone who thrives in ambiguity, seizes ownership, and is equally energized by strategy, execution, and iteration.

As Senior Lifecycle Marketing Manager, you'll be responsible for designing and executing full-funnel lifecycle programs across email, SMS, push, and site. You'll play a key role in shaping how we engage and retain customers — delivering relevant, delightful, and conversion-driving experiences at every step of the journey.

What You’ll Do 

• Lead the strategy, development, and execution of multi-channel lifecycle campaigns across email, SMS, push, and landing pages — focused on driving customer engagement, conversion, and retention.

• Own the customer journey from onboarding through winback — designing thoughtful, high-impact touchpoints that meet users where they are.

• Take initiative and drive cross-functional efforts — partnering closely with Product, Sales, Brand, and Analytics to surface insights and bring programs to life.

• Work autonomously — identifying opportunities, proposing bold ideas, and moving them forward without needing clear or prescriptive direction.

• Build and scale segmentation strategies that personalize content based on user behavior, lifecycle stage, and predictive signals.

• Establish a strong testing roadmap, including creative, timing, messaging, and channel strategies to maximize effectiveness and deliver learnings.

• Define, track, and report on performance metrics, sharing results and recommendations regularly to inform business decisions.

• Contribute to a culture of continuous improvement, curiosity, and experimentation — always asking, “What’s next?” and “What if?”

Bonus points if you have 

• Advanced experience with Iterable or Braze ESP Platforms
• Advanced HTML Proficiency
• Fluency in Spanish (Verbal & Written)

Compensation: 

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The U.S. pay range for this position is $128,800 - $161,000 annually. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.

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About Opendoor

Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple and certain. 

• To learn how we are reinventing the Real Estate industry check out our website. 
• Hear about our culture directly from team members by visiting The Muse. 
• Discover what we are building for our customers by reading our blog.

Opendoor Values Openness

We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. We collect, use, and disclose applicant personal information as described in our personnel privacy policies. To learn more, you can find the policy details for California residents here and for Canada residents here.

We’re committed to Diversity, Equity, Inclusion, and Belonging

Opendoor is dedicated to creating an inclusive and collaborative culture. We value the diverse strengths, perspectives, and backgrounds of all our employees, and believe in empowering our teams to do their best work through teamwork and building a sense of belonging and trust. Our four employee-led Opendoor Employee Resource Groups amplify diverse voices and promote collaboration and inclusion. Our focus is on attracting and retaining exceptional talent, and we believe in empowering our employees to continuously innovate and strive for 1% improvement every day. You can find more information on our Career Page.

We are committed to assisting members of the military community in utilizing their skills at Opendoor. U.S. candidates are able to review your military job classification at MyNextMove.org and apply for positions that align with your expertise.

At Opendoor, we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us at TAops-accomodations@opendoor.com.