Description
DealHub's award-winning CPQ and Revenue Platform offers the most complete and connected revenue workflow for sales organizations. We are seeking an experienced, energetic, and methodical professional to join our industry-leading Marketing team.
We are looking for a Senior Customer Marketing Manager to join our global marketing team
Strategy:
- Lead cross-functional alignment with Product, Product Marketing, and Customer Success to identify strategic customers, capture feedback, and share insights that inform the product roadmap
- Maintain program KPIs and dashboards to track performance, insights captured, business influence, and customer satisfaction
Activation:
- Build and scale the global Customer Advisory Council program, including playbook development, customer selection, engagement strategy, meeting execution, and post-engagement follow-up
- Partner with Customers to tell their stories through videos, case studies, event speaking, and thought leadership opportunities
- Coordinate customer reference sourcing for IR, AR, and PR moments, partnering closely with Analyst Relations, Product Marketing and Corporate Communications
- Build strong relationships with advisory board members and strategic customer advocates, increasing their satisfaction and loyalty, with the goal of converting them into DealHub Champions
- Identify and activate top customer voices for thought leadership and innovation storytelling, in partnership with Product Marketing and Comms teams
- Cultivate Advocates to Support Growth: Identify and nurture key customer champions to support expansion and new business goals through case studies, testimonials, and referrals. While expansion is the primary goal, building a strong advocacy base is a key enabler of long-term success
Expansion:
- Design and execute year-round engagement plans for board-level customers, including roadmap previews, private workgroup sessions, executive roundtables, and exclusive VIP experiences
- Design and maintain a structured product feedback loop, including documentation and synthesis of key insights surfaced through advisory programs
- Expansion Program Development: Design and launch targeted, scalable marketing campaigns aimed at the customer base to drive adoption of new features, introduce new products (cross-sell), and encourage upgrades to higher-tier plans (upsell). Utilize email, in-app messaging, webinars, and customer events to achieve these goals
Requirements
- 5+ years of experience in customer marketing, and/or product marketing
- 2+ years directly managing customer advisory councils
- Experience working with executives and senior stakeholders
- Background in B2B SaaS or enterprise technology environments
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Strong analytical skills with demonstrable experience using data to inform strategy, segment customers, and measure ROI
Preferred:
- Deep understanding of B2B customer needs and how to engage them through strategic influence programs
- Experience running high-touch advisory and executive programs across multiple geographies
- Excellent storytelling, relationship-building, and communication skills, with strong executive presence
- Strong cross-functional leadership skills, including alignment with Product, Comms, and Customer Success teams
- Ability to manage multiple complex workstreams with a strategic mindset and attention to detail
- Experience with relevant software's and customer advocacy platforms