Position: Technical Marketing Manager (CRM/SEO/Analytics)
Location: US or Asia
Reports to: CMO
About Velafi
Velafi is a leading global stablecoin cross-border payment infrastructure platform, serving enterprise clients across LATAM, Asia, and the US. As we enter a phase of rapid growth, we're driven by bold ambition and deep passion to redefine how global businesses move money.
We’re expanding our marketing team and looking for a Technical Marketing Manager who is data-driven, automation-savvy, and excited to build scalable, revenue-focused marketing systems that directly support our global expansion.
Key Responsibilities
Location: US or Asia
Reports to: CMO
About Velafi
Velafi is a leading global stablecoin cross-border payment infrastructure platform, serving enterprise clients across LATAM, Asia, and the US. As we enter a phase of rapid growth, we're driven by bold ambition and deep passion to redefine how global businesses move money.
We’re expanding our marketing team and looking for a Technical Marketing Manager who is data-driven, automation-savvy, and excited to build scalable, revenue-focused marketing systems that directly support our global expansion.
Key Responsibilities
- Own and optimize our HubSpot marketing automation system, lead scoring model, and lead lifecycle funnel (Visitor MQL SQL Deal)
- Implement and maintain multi-regional Google Analytics (GA4) dashboards to track traffic, goal conversions, and campaign performance
- Collaborate closely with BD, Product, and Ops teams to align funnel stages, define conversion triggers, and integrate feedback
- Manage technical SEO workflows using tools like Ahrefs, SurferSEO, AI-SEO or Search Console
- Leverage AI tools to streamline content testing, email personalization, and campaign optimization
- 3+ years in technical marketing, growth, or marketing operations roles
- Proven hands-on experience with HubSpot, Google Analytics, and SEO tooling
- Strong analytical and system-thinking mindset; data fluency is a must
- Experience working cross-functionally in B2B, fintech, or Web3 companies
- Comfortable working remotely across global time zones
- Bonus: Familiarity with bilingual/multilingual content operations or marketing attribution modeling
职位：技术营销经理（CRM/SEO/分析）
工作地点：美国或亚洲
汇报对象：CMO
关于 Velafi
Velafi是全球领先的稳定币跨境支付基础设施平台，为LATAM、亚洲和美国的企业客户提供服务。随着我们进入快速增长阶段，我们怀揣着远大的抱负和深厚的热情，致力于重新定义全球企业的资金流转方式。
我们正在扩充营销团队，现招聘一名技术营销经理，该职位要求具备数据驱动能力、精通自动化技术，并热衷于构建可扩展、以营收为重点的营销系统，以直接支持我们的全球扩张。
主要职责
- 拥有并优化我们的HubSpot营销自动化系统、潜在客户评分模型和潜在客户生命周期漏斗（访客 MQL SQL 交易）
- 实施并维护多区域的谷歌分析（GA4）仪表盘，以跟踪流量、目标转化和广告系列效果
- 与BD、产品和运营团队密切合作，协调漏斗阶段、定义转化触发因素并整合反馈
- 使用Ahrefs、SurferSEO、AI-SEO或Search Console等工具管理技术SEO工作流程
- 利用AI工具简化内容测试、电子邮件个性化和活动优化
- 3年以上技术营销、增长或营销运营岗位经验
- 具备使用HubSpot、Google Analytics和SEO工具的实践经验
- 具备较强的分析和系统思维能力；必须具备数据处理能力
- 有在B2B、金融科技或Web3公司跨部门工作的经验
- 能够舒适地在全球不同时区远程工作
- 加分项：熟悉双语/多语言内容运营或营销归因建模