Edge| Social & Content Manager - Beauty
Job description
ZURU EDGE — BEAUTY
Welcome to ZURU Edge Beauty. We build new-generation beauty brands, including MONDAY Haircare, DAISE Beauty, and Being Haircare. We don't make ads. We make culture. We fill feeds with ideas that stop thumbs, start conversations, and build brand worlds people want to be part of.
Our Sydney Social & Content team is expanding, and we're hiring A Social Media Manager for our beauty team!
Anyone can post. You know what makes people stop scrolling.
THE ROLE
Social Media Manager. Reporting to the Social & Content Director, you run day-to-day social for a portfolio of beauty brands across TikTok, Instagram, YouTube, and emerging platforms and lead one direct report. You own social-first content from the plan to the post: calendars, creation, publishing, community, and performance. You’ll work closely with the Social & Content, Brand, Creative and Digital teams to make sure our brands show up in ways that feel relevant, distinctive and native to each platform.
WHAT YOU'LL DO
Social & Planning
– Run day-to-day social across TikTok, Instagram, YouTube and emerging platforms, keeping content consistent with each brand's voice, identity, and objectives.
– Build and manage content calendars across multiple brands, bringing together campaigns, product launches, cultural moments, retail priorities, and always-on content.
– Adapt every idea to the platform—you know the same idea shouldn't look the same on TikTok, Instagram, and YouTube.
Content & Culture
– Bring ideas to life from concept to live post—write the brief, film, jump on camera, capture BTS, edit, and publish.
– Keep your finger on the pulse—spot emerging trends, formats, creators, and moments; decide what's right for each brand; and know when to act.
– Build genuine community through comments, DMs, and reactive content. Community is more than a metric.
Performance & Partnership
– Track performance, work out what's working and what isn't, and turn the learnings into better content—sharing what performs with our Paid Specialist.
– Partner with Brand, Creative and Digital teams to bring global campaigns, product launches, and key moments to life on social.
– Lead and develop one direct report, setting priorities and raising the quality of everything your portfolio puts out.
WHAT YOU BRING
Skills & Experience
– 5+ years in social media and content (e.g. Social Media Manager or Senior Social Executive), ideally across brands, agency or a fast-paced consumer environment.
– Hands-on experience running TikTok, Instagram and YouTube channels - you know the formats and signals that make content perform on each.
– Experience managing content calendars across multiple brands or markets. Beauty, haircare or fragrance experience preferred.
– A portfolio of short-form content you've shot, edited and written yourself, using mobile editing tools such as CapCut.
– Strong copywriting, plus experience using platform analytics (native insights, Sprout Social, Dash Hudson or similar) to report on performance and change direction.
Mindset & Energy
– Storyteller at heart - every piece of content is a chance to make someone feel something.
– Self-starter energy - you don't wait to be told what to do. You show up, set up and make it happen.
– Adaptable and curious - formats change, tools evolve, briefs surprise you. You love it.
– Collaborative spirit - you make the whole team's work better and you're genuinely fun to be on set with.
WHY ZURU
– Variety | A Function On The Move: Multiple beauty brands, multiple platforms, global reach. A team that's growing, and room to grow with it.
– Access | Direct Platform Partnerships: A dedicated TikTok partner, plus direct access to Meta, Snapchat and YouTube.
– Speed | Ideas Go Live Fast: A flat structure close to the founders - ideas move without layers of approval.
We don't make ads, we make culture. If you're the one who makes it real - we want to hear from you.
About ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it.
As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.
#LI-OS1
ZURU may use AI tools to help screen, assess or select applicants.
Skills mentioned
What started in a humble setting with two brothers crafting a unique hot air balloon kit in New Zealand, has blossomed into ZURU, one of the fastest-growing and most innovative toy and consumer goods companies in the world. Founded in 2003 by Nick and Mat Mowbray, ZURU has rapidly expanded its reach, now boasting over 5,000 employees across more than 30 global locations. This dedicated team is committed to the quest of reimagining play, leveraging cutting-edge automation and manufacturing technologies that cater to the imaginative needs of children worldwide. ZURU operates through three distinct divisions: ZURU Toys, ZURU Edge, and ZURU Tech. The ZURU Toys division has gained significant recognition, distributing beloved brands like Bunch O Balloons™, X-Shot™, Rainbocorns™, Mini Brands™, and Robo Alive™, to name a few, across 120 countries. These brands are not merely toys; they are a source of joy for millions of families, blending creativity with play, inspired by children’s need for fun and imaginative experiences. Meanwhile, ZURU Edge focuses on disrupting traditional consumer goods markets with innovative products spanning personal care, beauty, and pet care. ZURU Tech takes it a step further by revolutionizing the construction industry through groundbreaking software and automated production processes, showcasing ZURU’s commitment to technological advancement. The company is not just about profits; it holds a strong stance on social responsibility, often engaging in community support initiatives, making ZURU not only a business leader but a beacon of hope for many.
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