SEO Specialist
وصف الوظيفة
We are looking for a results-driven SEO Specialist to lead and execute SEO strategies that increase organic visibility, qualified traffic, rankings, and conversions across our digital platforms.
The ideal candidate should have strong hands-on experience across Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Content SEO, and SEO Analytics, with the ability to identify growth opportunities and turn them into measurable organic results.
Key Responsibilities
- Develop and execute comprehensive SEO strategies aligned with business and marketing objectives.
- Conduct advanced keyword research and identify high-value keywords based on search volume, competition, user intent, and business potential.
- Build keyword maps and content opportunities across different stages of the customer journey.
- Perform comprehensive technical SEO audits and identify issues affecting crawling, indexing, rankings, and website performance.
- Optimize website structure, URLs, metadata, headings, internal linking, schema markup, and on-page content.
- Improve website architecture and internal linking to strengthen topical authority and search visibility.
- Monitor and improve Core Web Vitals, page speed, mobile usability, crawlability, and indexation.
- Develop and execute SEO content strategies in collaboration with content writers and the marketing team.
- Brief content teams with SEO requirements, search intent, target keywords, content structure, and optimization guidelines.
- Analyze competitors, their keyword strategies, backlinks, content gaps, and organic growth opportunities.
- Build and execute effective link-building and digital PR strategies to improve domain authority and rankings.
- Monitor backlinks and identify harmful or low-quality links when necessary.
- Track organic traffic, rankings, conversions, CTR, impressions, and other key SEO KPIs.
- Use SEO and analytics tools to identify performance trends, technical issues, and growth opportunities.
- Conduct regular SEO performance analysis and provide actionable recommendations to the Marketing Manager.
- Continuously test and optimize SEO strategies based on data, algorithm changes, and market trends.
- Stay up to date with Google Search updates, algorithm changes, SEO best practices, and emerging search technologies.
- Work closely with Product, Development, Content, and Marketing teams to ensure SEO is integrated into website and product development.
- Support SEO requirements for new pages, landing pages, website features, and product launches.
- Identify and resolve indexing, duplicate content, canonicalization, redirect, sitemap, robots.txt, and structured-data issues.
- Develop SEO dashboards and regular performance reports to measure organic growth and ROI.
Requirements
Requirements
- 5+ years of hands-on SEO experience with proven results.
- Strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO.
- Strong understanding of Google Search and search engine ranking factors.
- Advanced experience with Google Search Console and Google Analytics 4.
- Hands-on experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar.
- Strong understanding of keyword research, search intent, SERP analysis, competitor analysis, and content optimization.
- Good understanding of website architecture, HTML basics, redirects, canonical tags, XML sitemaps, robots.txt, schema markup, and indexing.
- Strong analytical and problem-solving skills.
- Ability to work with large datasets and translate SEO data into clear business actions.
- Strong communication and collaboration skills.
Preferred
- Experience working with SaaS, technology products, digital platforms, marketplaces, or PropTech.
- Experience with large websites or platforms containing multiple categories, locations, products, or service pages.
- Experience with international or multi-market SEO.
- Experience with Arabic SEO and English SEO.
- Experience developing SEO strategies for both B2B and B2C audiences.
- Understanding of local SEO and location-based search.
- Basic understanding of HTML, CSS, JavaScript, and web development concepts.
- Experience with structured data, schema markup, and advanced technical SEO.
- Experience with programmatic SEO and scalable landing-page strategies.
- Experience with AI-assisted search, Google AI Overviews, and emerging search trends is a plus.
المهارات المذكورة
Aqary Investment & Development is a premier real estate company based in Abu Dhabi, United Arab Emirates, offering comprehensive property services including search, marketing, sales, buying, renting, and management. The company was established in 2004 and has grown to become one of the most important and trusted real estate groups in the UAE. The firm is composed of a management team with deep experience in investment and property management in the UAE and developing regions. Aqary Investment & Development operates as part of a distinguished group of companies including Aqary Holding Limited, Aqary International Group for Publicity & Advertising, Fine Home Real Estate, Aqary Auction Sales, and Aqary General Maintenance & Décor. The company invests in prime locations and develops properties built for long-term value, providing extensive property search and services across both local and international markets for investors, owners, and tenants. Their platform also offers AI-driven tools and mobile applications to enhance the property search and investment experience.
تقدّم لهذه الوظيفة
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