Digital Marketing - Email Marketing Manager

Job Title: Email Marketing Manager

Department: Ecommerce

Reports To: Head of Digital Marketing

Accountable For: Email Marketing

Location : Livingston HQ OR Remote (UK)

MAIN FUNCTION

Own schuh’s email strategy and channel performance, driving customer engagement, conversion and incremental revenue growth.

Develop best-in-class, customer-centric communications that strengthen loyalty and increase email’s contribution to digital revenue.

Lead the evolution of the channel through data, personalisation, testing, technology and emerging best practice.

MAIN DUTIES & RESPONSIBILITIES

Own the email strategy, calendar and revenue targets, aligning activity to customer behaviour, trading priorities and wider business objectives.

Own end-to-end campaign delivery from brief, build and QA through to stakeholder sign-off, deployment and post-campaign analysis.

Turn performance data into clear insights and actionable recommendations that drive improvements in engagement, conversion and revenue.

Measure and demonstrate the incremental commercial value of email activity, using performance and customer data to inform channel investment and strategy.

Monitor channel performance against targets, proactively identifying underperformance, risks and opportunities for growth.

Own and optimise engaging, commercially effective content in partnership with the Marketing team, ensuring it reflects schuh’s brand DNA and drives customer conversion.

Work on campaigns across Marketing, Brand Partnerships, Activations, Retail and other teams to maximise customer and commercial impact.

Use customer, trading and campaign data to optimise segmentation, personalisation, content, frequency and send plans, increasing engagement, conversion and customer lifetime value.

Lead a continuous test-and-learn programme, using A/B testing and experimentation to generate incremental improvements in performance and revenue.

Work with the CRM team to optimise customer lifecycle communications across behavioural journeys, including Abandonment, Back in Stock, Low Stock and Price Drop.

Own the use of email technology and external partners, including Movable Ink, Validity, Litmus and Wunderkind, ensuring they are fully leveraged to improve personalisation, efficiency and performance.

Identify new opportunities across automation, lifecycle marketing, personalisation and technology to improve customer experience and grow the channel.

Ensure all communications meet GDPR, deliverability, brand and customer experience standards while consistently representing schuh’s brand DNA.

Stay ahead of email marketing trends, technology and best practice to continually evolve the channel.

THE CANDIDATE

Essential:

3-4 years' experience with email marketing and automation platforms (Salesforce or a comparable CRM/ESP strongly preferred)

Data driven, analytical, problem solver

Organised, Proactive, and able to juggle multiple priorities

Ability to work to tight deadlines and have a flexible approach to comms changes

Methodical testing approach

A marketing mind (looking for insight into CRM, consumer and market trends)

Desirable:

Experience with Movable Ink (or other dynamic content platforms)

HTML/Email coding experience

Miscellaneous:

Undertake tasks delegated by department and company management team if/ when required

Ensure all communication adheres to the GDPR policies

Work with own initiative and as part of the wider team

Understand and comply with the Company’s Health & Safety policy & procedures

About the perks/benefits

• Up to 40% product discount for you and your loved ones
• Up to 29 days holiday (including bank holidays) increasing to 34 after three years’ service
• Your birthday off to celebrate you
• Flexible working hours / contracts to work when suits you
• Perk platform for hundreds of discounts
• Manage, save and access your wages as you earn them to get paid your way
• Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.
• A pension scheme to help you save for the future
• Development and progression opportunities across store and Head Office
• Opportunity to be a part of our company Purpose Groups

About schuh

At schuh we are the ‘Same but different’.

By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves.

This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly.

We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.

Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact [email protected]

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