Product Manager (Social Team)

About TryHackMe

TryHackMe is the fastest-growing online cyber security training platform, with a community of more than 9 million learners. We make security skills accessible, hands-on and fun, for individuals and for the businesses that train their teams with us 🥷

About the role

Learning cyber security works better with other people. We're forming a new Social team to own everything on TryHackMe that's about community, collaboration and learning together.

The top priority is Live Classes, a cohort based live learning experience. We've already launched an early version and traction has been very strong. Your job is to turn it into a core product feature that delivers a 10 out of 10 experience for learners. You’ll also work on other new social initiatives, organise and run community events through the product, and experiment with existing social features.

You'll work very closely with the Engagement team. Both teams have the same broad goal of increasing user engagement and retention, and you’ll often work together on shared initiatives. You’ll also work with the B2B teams to help drive awareness and adoption of the Business product through Live Classes.

What you'll own

• Live Classes: scaling the current concept into a product that is scalable and delivers a 10 out of 10 experience for users. That covers the format, scheduling, instructors, pricing and packaging, the experience during a class, and how classes lead to business adoption.
• Study groups: continuing to test how learners can study together, and finding the version that sticks.
• Social features: the activity feed, reactions, friend streaks, and other features that make TryHackMe feel like a community.
• Social sharing: helping learners share their progress and achievements beyond the platform, so their activity brings in new users.
• Events: planning and running our community events alongside the Engagement team, including flagship events like Advent of Cyber.

What you'll do

• Run product discovery: talk to learners, instructors and business customers, and study behavioural data to find what makes learners want to take Live Classes.
• Set the vision and strategy for Social, with Live Classes at the centre.
• Shape the business model for Live Classes (pricing, packaging, how it supports B2B growth) and be accountable for the revenue targets that come with it.
• Design and run experiments across various social and engagement initiatives (A/B tests, lightweight concept tests) to learn quickly.
• Plan jointly with the Engagement team so the shared goals stay aligned.
• Represent Social in roadmap planning and work with Marketing, Sales, Customer Success and Content.

What you'll need

• 3+ years of product management experience in SaaS or consumer software
• A track record of shipping new initiatives, and growing them into products people use
• Experience working on something that directly impacted revenue, such as pricing, packaging, monetisation or conversion
• Strong use of data: you can set up measurement, read funnels and make decisions from the results
• Good with user research, and with managing features from discovery through launch and iteration
• The ability to run several things at once with a lot of autonomy
• Top-tier communication skills, with the ability to provide excellent clarity on ambiguous challenges
• High agency, high tempo, and genuine excitement for building products in the cyber security learning space

Nice to have

• Experience with community, social, creator or live and cohort-based products (for example live learning, events or social feeds)
• An understanding of growth loops, vitality or referral mechanics
• Experience with B2B or product-led growth: individual users bringing in team or company deals
• EdTech experience
• An interest in cyber security

Benefits & Perks

🚣 100% Remote - In a fully digital world, work from anywhere you want!

🕒 Flexi Time - Choose your own hours as long as you have at least 4 hours of overlap with the UK timezone (from 8am - 6pm)

💻 Tools - a dedicated work laptop + any accessories you need to do your best work.

👕 Swag Pack - start your TryHackMe journey with a branded swag bundle!

💪 Personal Development - £2,500 training budget to acquire certifications, and more.

⛱️ Company Retreat - an annual company retreat, fully paid for by us!

🍕Lunch on us - whether you're a pizza-lover, salad obsessed or a big sushi fan, TryHackMe will cover the cost of your lunch order during our recurring company virtual lunches.

🧡 Health Insurance - if you're in a country that doesn't have public health care.

🍼 Enhanced Maternity & Paternity- an enhanced package on top of statutory requirements.

💸 401k / Pension - TryHackMe makes it easy to save money for your retirement.

Our Hiring Process

2. Talent Acquisition screen (30 min)
4. Product background interview (30 min)
6. Take-home exercise (1 hour)
8. Final interview with the hiring manager and a co-founder (1 hour)

At this time, we are unable to provide sponsorship.