Sales Enablement Lead AUEN
Job description
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Commercial Excellence & Pricing Manager__
Empower the Energy Industries sales team to succeed. Develop and deploy global sales processes, best practices, programs and initiatives that equip sales teams with the knowledge, skills and tools they need to deliver business objectives.
About the role
The Sales Enablement Leader is responsible for developing and deploying global sales processes, best practices, programs and initiatives that empower the sales team with the knowledge, skills and tools they need to succeed. The role oversees CRM management, designs comprehensive training programs and ensures sales processes are aligned with business objectives.
Your role andresponsibilities
Sales enablement and leadership
· Develop and deploy global sales processes, best practices, programs and initiatives that enable sales teams to succeed.
· Ensure sales processes and enablement activities remain aligned with business objectives.
· Collaborate with Marketing, Product, Service and other global functions to align sales enablement efforts.
Training and development
· Identify and develop a comprehensive training program covering CRM usage, sales techniques, product knowledge and other relevant skills.
· Partner with sales academy training teams to implement the program and propose external support when needed.
· Define and deploy a consistent methodology for collecting training needs and requirements, including standard assessment tools for HUB and Local Division teams.
· Evaluate organizational performance to ensure training meets business needs, improves performance and is updated accordingly.
CRM management and roadmap
· Use Salesforce.com to drive commercial excellence, overseeing its administration and management and ensuring it is configured to support sales processes and workflows.
· Identify and champion CRM upgrades and enhancements, and create and maintain a CRM product roadmap aligned with business strategy.
· Gain buy-in from HUB and Business Line sales teams for implementation.
Sales support and CRM governance
· Provide ongoing support, mentoring and training to HUB, Business Line and Local Division sales leaders and teams on relevant tools, concepts and best practices.
· Define and resource the team required to run the overall CRM program for Energy Industries, including governance beyond specific enhancement projects.
Qualifications for the role:
· Bachelor’s degree in Business, Marketing, Education or a related field.
· At least five years of experience in sales enablement, sales training or a related role.
· Proficiency in CRM systems, such as Salesforce, and sales enablement tools.
· Strong understanding of sales processes and methodologies.
· Excellent communication, presentation and interpersonal skills, with a proven ability to design and deliver effective training programs.
· Analytical mindset and ability to use data to drive decision-making, supported by strong organizational and project management skills.
· Preferred: Process Automation industry experience, certification in sales training or enablement, and experience with e-learning platforms and tools.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit to learn more about the impact of our solutions across the globe.
Skills mentioned

ABB is a global technology leader specializing in electrification and automation solutions that drive sustainable, resource‑efficient industrial transformation. Leveraging more than 140 years of engineering expertise and cutting‑edge software platforms such as ABB Ability, the company delivers integrated products and services across a broad portfolio that includes robotics, motors and generators, drives, smart buildings, e‑mobility, data centers, renewable energy, and industrial automation for sectors ranging from utilities and infrastructure to oil, gas, chemicals, and semiconductors. ABB’s distinctive value lies in its ability to combine advanced hardware, intelligent software, and deep industry knowledge to optimize how assets are manufactured, moved, powered, and operated, enabling clients to achieve higher efficiency, reduced emissions, and accelerated digitalization. With a global workforce of over 110,000 employees, ABB remains committed to continuous innovation that supports the transition to a more sustainable future.
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