KOL Specialist

The Opportunity:

Do you enjoy discovering new creators and trends across platforms like TikTok, Instagram, and YouTube? Are you familiar with digital culture and how creators engage audiences online? Would you like to help bring influencer partnerships and brand campaigns to life? If so, you may be a great fit for the KOL Specialist role at Team Liquid.

In this role, you will identify and work with creators across major social platforms to help execute influencer marketing campaigns. You will coordinate campaigns from influencer discovery and outreach through campaign execution and reporting, ensuring all creator partnerships align with brand guidelines and campaign requirements.

The ideal candidate has familiarity with creator communities, social media trends, and influencer marketing strategies, and is comfortable managing multiple campaigns in a fast-moving digital environment.

What You’ll Be Doing:

2. KOL Strategy & Discovery:
• Research, identify, and curate relevant KOLs, Nano micro/macro-influencers, and creators aligned with brand identity and target demographic.
• Build and continuously update an internal database of active KOLs, agency contacts, and talent managers.

3. Campaign Execution & Operational Management:

   • End-to-end campaign handling: brief alignment, product seeding, content drafting/review, and scheduling. supervise visit if needs
   • Negotiate rate cards, campaign scopes, deliverables, usage rights, and timelines to secure optimal return on investment (ROI).
   • Draft and ensure proper execution of legal agreements and NDAs with talent.

4. Content & Creative Direction:

   • Collaborate with internal creative/marketing teams to translate campaign objectives into natural, high-performing content briefs for creators.
   • Ensure content aligns with brand guidelines while preserving the creator’s authentic voice.

5. Performance Analysis & Reporting:

   • Track and measure campaign metrics (Reach, Engagement Rate, CPM, CPV, conversion rates, link clicks).
   • Prepare post-campaign evaluation reports with actionable insights and ROI analyses.

6. Market Trends & Competitor Monitoring:

   • Monitor social media platforms, viral content formats, and platform algorithm changes.
   • Track competitor KOL activities and spot fast-rising creators ahead of the market.

What You’ll Need:

• Minimum 1–3 years of proven experience as a KOL Specialist, Influencer Marketing Specialist, or similar role in digital marketing.
• Strong network and existing direct relationships with influencers, creators, and talent management agencies across primary platforms (TikTok, Instagram, YouTube).
• Demonstrated experience negotiating contracts, deliverables, and rate cards with talent.
• Proficiency with social media metrics, creator analytics tools, and reporting using Google Workspace / MS Office.
• Strong interpersonal skills with persuasive verbal and written communication ability.
• Graduated from Well Known campus are point +

You’ll Earn Bonus Points If You Have:

• Established Network: Possesses an active, pre-built network in specific niches (e.g., Gaming/Esports, Tech, Fashion, Lifestyle, or FMCG).
• Performance/E-commerce Savvy: Familiar with affiliate programs (TikTok Shop Affiliate, Shopee Affiliate) and performance-driven KOL tracking metrics.
• Agility & Problem-Solving: High adaptiveness to fast-turnaround campaign cycles and crisis handling (e.g., creator dropouts, content delays, brand alignment issues).
• Analytical Mindset: Capacity to move beyond surface vanity metrics (likes/views) to analyze deeper unit economics (CAC, ROAS,CPV conversion funnels).

Additional Information

• Role based in Jakarta, Indonesia.
• May require coordination with creators across different schedules and time zones.
• Campaign activity may occasionally require monitoring social media content outside standard working hours.

Disclaimer:

Team Liquid does not work with third-party agencies or agents. Official recruiting communications are only shared through verified Team Liquid channels.