Senior Associate - Enterprise & Functional Strategy – Marketing Strategy

Industry/Sector

Not Applicable

Specialism

Corporate and Business Strategy

Management Level

Senior Associate

Job Description & Summary

The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further. With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day.

As a Marketing Strategy Senior Associate you will lead complex strategy engagements for clients across Consumer Markets and other industries, helping shape enterprise marketing strategies, brand strategies, go-to-market frameworks, and target operating models that align with business goals and support transformation plans. As a Senior Associate you will analyze complex problems, manage assigned workstreams, build meaningful client relationships, guide junior team members, and navigate ambiguity while maintaining professional and technical standards within our Strategy Consulting practice. In this role at PwC, you will develop customer data strategies, assess MarTech and AdTech capabilities, translate analysis into clear recommendations, and contribute to deliverables that help clients improve marketing effectiveness and operating performance.

Responsibilities

• Leading marketing strategy workstreams across enterprise and functional transformation engagements for consumer-focused and other industry clients
• Developing market, customer, and competitor analyses to shape growth opportunities, positioning choices, and differentiated value propositions
• Translating strategic direction into practical roadmaps for brand strategy, go-to-market planning, and marketing operating model redesign
• Assessing current marketing capabilities, governance, processes, and resource models to identify gaps and define future-state structures
• Evaluating customer data assets and marketing technology ecosystems to support data-driven activation, measurement, and personalization
• Building executive-ready presentations and narratives that connect research, analysis, and recommendations to business priorities
• Managing assigned deliverables, timelines, and workstreams while balancing shifting priorities and multiple client needs
• Reviewing work produced by junior team members and providing guidance on problem structuring, analysis, and deliverable development
• Building trusted client relationships through clear communication, thoughtful issue handling, and anticipation of next-step needs
• Applying GenAI, Excel, PowerPoint, and analytics tools to accelerate research, synthesis, and insight generation

What You Must Have

• At least a Master in Business Administration's degree
• At least 4 years of experience
• Oral and written proficiency in English required

What Sets You Apart

• Strategizing marketing transformations across consumer markets and industries
• Developing enterprise marketing strategies aligned to business growth objectives
• Shaping brand positioning, portfolio strategy, and value proposition design
• Assessing target operating models across structure, governance, and capabilities
• Evaluating customer data ecosystems, MarTech, and AdTech capabilities
• Leveraging GenAI, analytics, and visualization tools for insights
• Travel Requirements
Not Specified
• Job Posting End Date