Asia Pacific - Regional Digital Marketing Intern, Owned Media and DTC
Job description
Shiseido NEXT Internship Programme 2027
Role: Regional Digital Marketing Intern, Owned Media and DTC
Shape your future. Create beauty innovations for a better world.
At Shiseido, beauty goes beyond products. It is about empowering people, driving innovation, and creating meaningful impact.
Why Shiseido NEXT?
At Shiseido, we believe every career journey begins with opportunity.
Shiseido NEXT is designed to give aspiring talents meaningful exposure, real-world experience, and opportunities to grow alongside industry professionals.
Through the Shiseido NEXT Internship Programme, you'll gain hands-on experience working on real business projects, collaborate with colleagues across Asia Pacific, and learn from experienced professionals in a global beauty company with over 150 years of heritage.
This is more than an internship. It is an opportunity to discover your potential, develop future-ready skills, and take the next step in your career journey.
What You'll Do
As a Regional Digital Marketing Intern, Owned Media and DTC, you will play a key role in supporting the operations, optimization, and governance of our brand websites across multiple markets. This internship offers hands-on experience in digital marketing, analytics, and stakeholder collaboration—perfect for someone looking to grow in a fast-paced, dynamic setting.
You will:
Website Hygiene & Operations Support
a. Conduct regular hygiene checks across regional brand.com sites, identifying and
resolving issues to ensure content accuracy, link integrity and SEO compliance in
collaboration with agency and local affiliate teams.
b. Identify and document issues that require escalation beyond global or agency-level
resolution.
c. Assist in maintaining centralized documentation and SOPs for webmastering
workflows.
Website Experience Optimization
a. Assist in evaluating customer journeys and identifying opportunities to improve site
usability and user experience.
b. Support UX/UI audits and contribute insights to strategic enhancement projects.
c. Conduct competitive benchmarking to identify best practices and innovation
opportunities.
Analytics & Privacy Compliance
a. Assist in GA4 audits and help implement tracking enhancements across geo-brand
sites.
b. Monitor data integrity and support tracking of GA property connections to other Google
platforms.
c. Support on data extraction and analyse e-commerce performance data to provide
insights that drive continuous improvement.
Cross-Market Coordination & Stakeholder Engagement
a. Coordinate with local market teams and agency partners to follow up on SEO/SEM
action items and ensure timely resolution.
b. Manage recurring meetings with various markets and brand teams, including
scheduling, agenda preparation, and documentation of key outcomes.
c. Foster effective communication and alignment across stakeholders to support smooth
project execution.
Tools Governance
a. Support the management and maintenance of regional marketing tools and access
rights, including Google Analytics and other platforms.
What You'll Gain
1. Regional Exposure
Work with colleagues from diverse markets across Asia Pacific and gain insights within a regional organisation.
2. Meaningful Projects
Contribute and take on meaningful projects with real business impact.
3. Mentorship & Guidance
Receive coaching and support from experienced professionals who are invested in your development.
4. Future-Ready Skills
Explore the latest trends, innovations, and advancements within the beauty industry and continuously learn and develop new skills.
5. Professional Network
Connect with professionals across functions and markets while expanding your industry knowledge.
Who We're Looking For
You are:
• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
- Strong interest in digital marketing, web operations, and user experience.
- Familiarity with website CMS platforms, Google Analytics, and basic HTML/CSS is a plus.
- Detail-oriented with strong organizational and communication skills.
- Excellent People and Communication skills with an ability to adapt to different personalities
- Ability to work independently and as part of a team in a fast-paced environment.
- A proactive team player who enjoys working across diverse teams and markets.
Learn. Contribute. Grow.
Take your NEXT step with Shiseido.
Skills mentioned
Through groundbreaking technology, we are revolutionizing beauty at Shiseido Company, Limited. Founded in 1872 as Japan's first Western-style pharmacy, Shiseido has a rich history of over 150 years dedicated to innovation and setting new standards in the beauty industry. Our journey began with Arinobu Fukuhara's vision to provide high-quality medicine, which later evolved under his son, Shinzo Fukuhara, into a global cosmetics business focused on enriching people's lives through beauty. This enduring commitment to blending Eastern aesthetics with Western science has been a cornerstone of our identity, allowing us to continuously create new value and pioneer advancements in skincare, makeup, fragrance, and hair care. Our corporate mission, 'BEAUTY INNOVATIONS FOR A BETTER WORLD,' drives our research and development to explore comprehensive approaches that extend beyond traditional cosmetics. We aim to become a 'Personal Beauty Wellness Company,' leveraging our extensive skin research to analyze data on the skin, body, and mind. This enables us to offer holistic solutions that include ingestible products, innovative devices, and wellness practices, helping individuals achieve health and beauty throughout their lives. Shiseido's innovation is not just about products; it's about a broader perspective that encompasses culture and lifestyle. We have consistently been at the forefront of technological breakthroughs, such as being the first company to produce sodium hyaluronate from non-animal sources in 1985 and acquiring AI and AR developers like Giran and MATCHCo in 2017 to enhance our digital beauty experiences. Our global R&D structure, with its multi-hub system, fosters locally based innovation, addressing regional strengths and consumer needs, including sustainability and clean beauty. This dedication to research is evident in the approximately 1,200 researchers we employ and the numerous awards received at prestigious industry events like the IFSCC Congresses. We are committed to the highest standards of safety and quality, ensuring that every product delivers visible, fast, and long-lasting results with luxurious textures and aromas. As we look to the future, Shiseido will continue to expedite the achievement of our goal to “Be a Global Winner with Our Heritage,” guided by global leadership with diverse values and a steadfast commitment to innovation that touches the hearts of our customers worldwide.
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