SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .
At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?
ABOUT THE JOB
Our goal is to make Shark a true “devotion brand” – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.
The Associate Brand Manager will support the Director of Marketing in executing marketing strategies by leveraging consumer insights to create new product positioning, launch assets, and full-funnel integrated marketing campaigns that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution for the Cordless business while also contributing to broader Shark brand initiatives.
RESPONSIBILITIES
With direction and oversight from the Director of Marketing, the Associate Brand Manager will be responsible for the following:
Produce marketing launch assets, including lifestyle photography, packaging artwork, in-store merchandising, and .com content
Produce creative briefs and manage creative development processes (i.e. timeline, approvals, scope)
Collaborate with Product Development and Consumer Insights to shape new products, positioning, and messaging
Become well-versed in the Cordless category – understand price, positioning, and competitive landscape, leading to white space opportunity identification
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
KEY INTERFACES
Company Leadership: To align brand strategies and marketing plans.
Product Development: To ensure products align with target audience needs and overall brand strategy.
Consumer Insights: To leverage research to understand unmet needs and optimize messaging.
Creative: To develop breakthrough, consumer-relevant marketing collateral.
Sales Strategy: To collaborate to build products & programs that engage key retailers and shoppers.
REQUIREMENTS
3+ years of marketing experience, ideally in CPG
Broad spectrum of marketing skills: developing product launch strategies, integrated marketing assets, & go-to-market readiness
Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Highly analytical; able to mine and interpret data to drive decisions
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a “progress over perfection” mindset
MUST be in the Needham MA/Boston area - we are on site 3x a week and unbable to provide relocation support for this role
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
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