Associate Marketing Manager (Brand Marketing) - American Girl

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Associate Manager, Global Brand Marketing will be working on the Global Marketing Team to assist with setting the global brand strategy and developing marketing plans for regional teams to execute in market. The Associate Marketing Manager will be a pivotal member who will provide strategic thinking and drive key planning and activations across a variety of platforms and initiatives. Skills needed to succeed in this role include:

• Strong organizational skills with attention to detail
• Excellent communication skills (including written communication and oral presentations to small and large audiences)
• Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking
• A solutions-oriented, can-do attitude, a passion for variety, and adept at juggling multiple tasks and programs at once, without losing sight of key details
• Strong interpersonal skills and skilled relationship management are crucial
• Ability to clearly communicate POV and inspire confidence among cross-functional teams
• Drive projects end-to-end: craft a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in addressing roadblocks, and be a strong executer
• Ability to turn consumer data and business insights into strong, actionable marketing strategies to inform planning
• Fast, efficient, and effective with time management
• Strong presentation builder–able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways and impactful visuals
• Strong creative sensibility and brand eye

What Your Impact Will Be: 

• Support brand growth & relevance for the American Girl brand
• Compelling storyteller across brand, content and consumer touchpoints—skilled at crafting narratives that deepen brand connection, drive engagement, and bring ideas to life across diverse channels and formats
• Introduce and present new campaigns, strategies and/or research findings
• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Synthesize multiple data points and needs from various teams to create strategic POV/narrative and ensure integrity of narrative is maintained throughout
• Translate consumer and business insights into strategic, clear marketing briefs
• Work closely with cross-functional partners (content, brand creative, commercial marketing, digital marketing, PR, product marketing, franchise partners, philanthropy) throughout the global marketing plan development and launch process
• Own brand asset (photo & video) development including briefing to brand creative partners, managing asset tracker, assessing creative work to ensure alignment with strategies, and managing partner approvals when necessary
• Work closely with the content & global publishing teams to bring compelling & purpose-driven books to market on time and on budget backed by consumer insights
• Support key franchise initiatives across content, gaming, consumer products & live events
• In partnership with the Manager, manage the overarching marketing calendar to drive alignment across global markets
• Independently complete consumer and competitive research projects; provides recommendations to support brand development. Able to synthesize various data inputs and provide easy-to-digest insights and actionable steps
• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs
• Act as point of contact for brand inquiries and dissemination of brand information and assets

Qualifications

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward 

The annual base salary range for this position is between $110,000 and $125,000 **This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy