The Community Relations Director is responsible for increasing revenue by driving move-in sales to achieve and exceed budgeted occupancy goals for the community. The successful incumbent is an experienced sales professional who is a compassionate listener and capable of building strong relationships with prospects and their families. Utilizes multiple strategies to achieve sales targets/occupancy goals including: develop and execute marketing plans which include public and community outreach programs and developing a growing base of referral sources. The Community Relations Director (CRD) must maintain a thorough knowledge of the community’s products and services to effectively and accurately represent the community to referral sources and client prospects. In addition, they must also maintain a working knowledge of local market trends and our CRM tool to support the development of sales and marketing strategies and action plans.
Key responsibilities include:
- Work with the Chief Marketing Officer to develop and implement a rolling 90-day sales and marketing plan based on data in the CRM system and analyzing the competitive environment.
- Create lasting customer relationships through personal appointments, phone calls, emails and other follow-up; effectively track each prospect from initial inquiry through the final decision in the CRM system.
- Achieve and track sales activity targets including: calls, mailings, leads generated, appointments set, presentations, tours and closings.
- Identify and build an effective network of community and professional sources for potential resident referrals; support development and execution of networking and community outreach events.
- Ensure that the model suites(s)/apartment(s) are well maintained.
- Effectively coordinate with other departments to ensure the seamless resident move-in process.
- Assist with the development of communities’ annual sales and marketing budget; monitor and manage marketing budget on a continual basis.
- Ensure adequate levels of all collateral materials and other presentation materials on hand.
