The National Association for the Education of Young Children (NAEYC) is a 501c3 nonprofit organization with a mission to promote high-quality early learning for each and every child, birth through age 8, by connecting practice, policy, and research.
NAEYC is seeking a Digital Communications Manager to lead and execute our digital strategy. This role plays a critical part in shaping how we communicate our mission online, promoting high-quality early learning and elevating the early childhood education profession. The ideal candidate is a strategic thinker, skilled content creator, and data-driven communicator who can manage multiple digital platforms while navigating a complex political and cultural environment.
Responsibilities:
- Develop and implement a comprehensive digital communications strategy in collaboration with the communications leadership team.
- Ensure all digital content aligns with NAEYC's mission, values, and strategic goals.
- Manage day-to-day operations of social media channels, including content creation, scheduling, and engagement.
- Create and manage a cross-functional content calendar.
- Maintain the online newsroom with timely press materials and media kits.
- Produce compelling content tailored to each platform.
- Collaborate across departments to ensure cohesive messaging and campaigns.
- Maintain digital style guides and templates for consistent branding.
- Monitor and analyze key performance metrics across digital platforms.
- Use data to refine content strategies and inform leadership.
- Partner with internal teams and leadership to integrate digital content into broader organizational campaigns.
- Build relationships with digital influencers and partner organizations to expand NAEYC's reach.
- Perform additional responsibilities as assigned to support department and organizational goals.
Qualifications:
- Bachelor's degree in communications, Digital Media, Marketing, or related field.
- 3-5 years of experience in digital communications, ideally in the nonprofit or education sector.
- Demonstrated success developing and executing effective digital strategies.
- Proficiency with digital tools (Google Analytics, WordPress, social media platforms).
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to collaborate with cross-functional teams and adapt to diverse audiences.
- Experience in early childhood education or related policy/advocacy work.
- Ability to translate complex research and data into accessible, engaging content.
Physical Demands:
There are specific physical demands that must be met by an employee to successfully perform the essential functions of this position. For example, walking and moving throughout a building, handling materials and objects, and communicating freely writing, speaking, listening. Further discussion and reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions.
Position Designation(s): Hybrid: This role is based in the DC Metro Region and is required to physically be on-site in the DC office one day a week due to the needs of the position. Employees are expected to be in the office on Thursday's unless otherwise determined by immediate supervisor and department leadership.
Equal Employment Opportunity:
NAEYC is dedicated to providing equal opportunities to all individuals regardless of race, color, religion, ethnic or national origin, gender, age, marital status, personal appearance, sexual orientation, gender identity or gender expression, family responsibilities, political affiliation, matriculation, genetic information, disability, or protected veterans status, or any other factor that is a prohibited consideration under applicable laws and regulations.
