Position Information
Position Title
Digital Marketing Strategist, West Plains
Work Location
West Plains Campus
Department
West Plains University Communications
HR Home Department
040600 WP UNIVERSITY COMMUNICATIONS
Pay Grade
42
Proposed Salary
$43,888 annually
Sponsorship Information
Applicants must be currently authorized to work for ANY employer in the United States on a full-time basis. This position is not eligible for work visa sponsorship.
Position only available to current, regular, full-time Missouri State University employees?
No, Position is available to all applicants.
Appointment Type
Full Time Regular
Exempt/Non-Exempt
Exempt
General Function
The Digital Marketing Strategist works with the Digital Marketing Coordinator to plan, execute, and measure University digital marketing campaigns that drive student enrollment and advance the University’s strategic goals, visibility, and reputation. The Digital Marketing Strategist writes or edits digital marketing content; purchases and places Google search, display, and social media ads; and monitors and optimizes ad performance. By staying current on trends and online audience behaviors and preferences, the Digital Marketing Strategist proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The person in this role provides back-up social media support for the University.
Description of Primary Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Purchases and places social media ads and Google search and display ads.
2. Assists with the planning, execution, and measurement of University digital marketing campaigns.
3. Assists in the preparation of multi-platform, integrated communications plans that support short- and long-term University initiatives.
4. Uses analytics to optimize performance and return on investment (ROI).
5. Integrates social media advertising campaigns and content strategy into other digital advertising initiatives, admissions campaigns, email campaigns, etc. for maximum reach and performance.
6. Helps to promote the University to prospective students by writing or editing copy for recruitment communication products including ads, emails, website content, and stories.
7. Provides back up social media coverage.
8. Disseminates timely messages through digital platforms in the event of campus emergency.
9. Provides training and coaching to other University communicators.
10. Researches creative trends in the marketplace and applies that knowledge to University brand messaging.
11. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Associate Vice Chancellor for Marketing and Communications.
12. Contributes to the overall success of the Department of University Communications by performing all other duties and responsibilities as assigned.
2. Assists with the planning, execution, and measurement of University digital marketing campaigns.
3. Assists in the preparation of multi-platform, integrated communications plans that support short- and long-term University initiatives.
4. Uses analytics to optimize performance and return on investment (ROI).
5. Integrates social media advertising campaigns and content strategy into other digital advertising initiatives, admissions campaigns, email campaigns, etc. for maximum reach and performance.
6. Helps to promote the University to prospective students by writing or editing copy for recruitment communication products including ads, emails, website content, and stories.
7. Provides back up social media coverage.
8. Disseminates timely messages through digital platforms in the event of campus emergency.
9. Provides training and coaching to other University communicators.
10. Researches creative trends in the marketplace and applies that knowledge to University brand messaging.
11. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Associate Vice Chancellor for Marketing and Communications.
12. Contributes to the overall success of the Department of University Communications by performing all other duties and responsibilities as assigned.
Minimum Acceptable Qualifications
Education: A bachelor’s degree granted prior to the start date of the position in marketing, advertising, public relations, or a closely related field is required.
Experience: At least one year of work experience in a professional marketing, advertising or closely related field is required. Part-time work in a similar professional setting can be substituted at a rate of half of the time served. Experience purchasing and placing social media and Google ads is preferred. Experience with marketing writing is preferred. Experience with Google Analytics is preferred.
Skills: Excellent organizational, time-management and project management skills are required. Excellent written, oral and interpersonal communication skills are required. Strong proofreading and editing skills are required. Knowledge of word processing is required.
Other: The scope of the job requires occasional evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods working at a computer workstation are required.
Additional Qualifications
Link to Job Description
https://www.missouristate.edu/Human/JobDescriptions/1734.htm
Open Date
07/24/2025
Close Date (If Close Date is blank then the posting is considered open until filled)
Special Instructions to Applicants
First date of consideration is August 14, 2025. Applications will be accepted until the position is filled.
Please attach an unofficial transcript to your application. Please note that documents that contain passwords, digital signatures, and other artifacts such as watermarks may not convert properly. If your document contains any of these items, please print and scan the document, then upload the scanned version to your application.
Official transcripts will be required at the time of hire.
Please attach an unofficial transcript to your application. Please note that documents that contain passwords, digital signatures, and other artifacts such as watermarks may not convert properly. If your document contains any of these items, please print and scan the document, then upload the scanned version to your application.
Official transcripts will be required at the time of hire.
Equal Opportunity Statement
Non-Discrimination Statement
Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity employer. Inquiries concerning the complaint/grievance procedure related to discrimination on the basis of a protected class, including sexual harassment and sexual assault, or compliance with federal and state laws and guidelines, should be addressed to the Director, Office for Institutional Compliance, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, [email protected], 417-836-4252.
Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity employer. Inquiries concerning the complaint/grievance procedure related to discrimination on the basis of a protected class, including sexual harassment and sexual assault, or compliance with federal and state laws and guidelines, should be addressed to the Director, Office for Institutional Compliance, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, [email protected], 417-836-4252.
Background Check Statement
Employment will require a criminal background check at University expense.
Posting Detail
Posting Number
20250144FTS
Quicklink for Posting
https://jobs.missouristate.edu/postings/82738
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