Director, Marketing & Business Development, Business Services Division

Director, Marketing & Business Development, Business Services Division Director B, Arts and Media, Communications and Marketing The Director of Marketing & Business Development plays a critical leadership role in advancing marketing, customer experience, and revenue-generating initiatives across Penn’s Division of Business Services. Reporting to the Associate Vice President for Business Services, this position provides strategic oversight of Penn’s trademark licensing program—guiding brand policy, product development, vendor relationships, and the enforcement of University brand standards. The Director also leads Campus Express@Penn, Penn’s centralized student services platform, overseeing its continuous development to enhance the student experience. Additionally, the Director drives marketing and communications efforts that support over 20 departments, and leads engagement strategies for the Penn Bookstore and other key campus-facing programs.

• Lead all aspects of Penn’s trademark licensing program, including brand strategy, licensee oversight, product development, revenue generation, and compliance.
• Serve as the contract administrator and relationship manager for Penn’s licensing agency.
• Collaborate with the Office of the Secretary, University Communications, Office of General Counsel, and Penn Center for Innovation to interpret and shape policies related to trademark use on merchandise.
• Ensure consistent enforcement of brand standards across licensed products and promotional use of Penn’s identity.

• Lead the strategy, development, and ongoing management of Campus Express@Penn, a web-based hub for essential student services.
• Ensure coordination with key campus service providers and maintain a user-friendly, accessible platform aligned with student needs.

• Develop and execute marketing strategies for over 20 departments and programs within the Division.
• Create integrated campaigns across digital and print channels; manage messaging, brand positioning, and event marketing.
• Act as a liaison between Business Services and key campus partners and external vendors.

• Support promotional activities and communications for the Penn Bookstore, including event marketing, course materials campaigns, faculty outreach, and social media.
• Respond to constituent inquiries and help develop and distribute surveys; use feedback to inform business planning.

• Lead divisional customer experience initiatives, including coordination of presence at campus-wide events.
• Design and analyze surveys, manage customer feedback systems, and lead improvement efforts based on data insights.

• Partner with the Directors of Communications & External Relations and Communications & Special Projects to develop aligned messaging, customer engagement strategies, and special initiatives.
• Provide project leadership on efforts that improve operational efficiency, brand engagement, and service delivery.

• Bachelor's Degree required; Master’s degree preferred.
• 5-7 years of experience in marketing, communications, licensing, or related fields is required; 7-10 years preferred.
• Demonstrated expertise in trademark licensing, brand management, and brand standards enforcement; experience with collegiate licensing strongly preferred.
• Strong background in multi-channel marketing, audience segmentation, content strategy, and creative development.
• Excellent verbal and written communication skills and experience working with senior-level stakeholders.
• Proficiency in contract administration and vendor management.
• Skilled in tools such as Qualtrics, Adobe Creative Suite, Microsoft O365, and web-based platforms.
• Experience in higher education or student services strongly preferred.
• Proven project management, survey development, and event planning capabilities.

• Revenue growth/retention through improved marketing efforts, extended services, and development of new distribution channels.
• Driving productivity for the Division and its customers through the better use of technology.
• Enhancing service offerings through upgrades and expansions of facilities.

Philadelphia, Pennsylvania Business Services $91,000.00 - $106,000.00 Annual Rate

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.