Tiktok Live Strategy Manager (US TikTok Market)
Currently, We only accept New York Based applicants.
About AFM
AFM Innovation Inc. is one of the earliest and largest official TikTok Shop partners in North America. We specialize in helping brands drive sales through TikTok livestream commerce, influencer partnerships, and content-to-commerce strategy. Our team has deep expertise in e-commerce, social media, and cross-border marketing. At AFM, we celebrate individuality and diversity, creating an inclusive and high-energy environment where team members can grow fast, take ownership, and thrive in the creator economy.
About the Role
We are looking for a TikTok Live Strategy Manager to lead livestream campaigns from planning to execution. You will oversee content strategy, daily operations, and performance optimization to drive brand sales and engagement on TikTok. This role is ideal for someone who is hands-on, data-driven, and excited about the fast-growing livestream commerce industry.
Key Responsibilities
- Plan and execute TikTok livestream campaigns to hit sales and engagement KPIs
- Coordinate daily live operations and support host performance
- Analyze data to identify trends and optimize content for conversion
- Collaborate with creators on run-of-show plans and engagement tactics
- Troubleshoot live issues and improve operational processes
- Conduct post-campaign reviews to continuously enhance strategy
Qualifications
- 1–2 years of experience in livestreaming, e-commerce, or social media operations
- Deep understanding of TikTok Shop or other live commerce platforms
- Strong multitasking and problem-solving skill
- Fluency in both English and Mandarin
- Passion for the creator economy and social media trends
Benefits
- Competitive salary and performance-based bonuses
- Medical, dental, and vision insurance
- Paid time off, sick leave, and team wellness programs
- Access to livestream studio tools and professional training
- Career growth in a high-energy, fast-evolving industry
Job Types: Full-time, Contract
Pay: From $60,000.00 per year
Work Location: In person
Work time: Full time: Tuesday to Saturday, 11:00 AM - 8:00 PM, 1 hour break
COMPENSATION
Probationary period 1 month
Compensation based on experience and performance
Ability to Commute: Long Island City, NY 11101 (Required)
Job Types: Full-time, Part-time, Contract
Pay: From $60,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
