Location: Vernon Hills, IL (open to remote or hybrid work)
Department: RPM Consumer Group
Reports To: Vice President, Digital Marketing
Date: June 2025
JOB PURPOSE
Do you see digital potential everywhere you look? Do you like building digital marketing recommendations and trailblazing opportunities? Are you motivated by the idea of sparking strategic growth across teams and businesses? At RPM, we’re searching for a Manager of Digital Marketing to champion the digital marketing evolution across our portfolio of companies. This isn’t a behind-the-scenes position; you’ll be front and center, a trusted consultant and collaborative force, providing expert advice and helping individual businesses create and activate digital marketing strategies that drive measurable commercial growth and enhance competitive edge in the market.
The Manager of Digital Marketing will be part a small team of digital experts in the areas of digital marketing, e-commerce, and digital analytics. This team supports businesses within RPM International, a world leader in coatings, and is sponsored through the RPM Consumer Group. This position reports directly to the Vice President of Digital Strategy and up to the RPM Consumer Group Vice President of Commercialization and Strategy.
WHY YOU’LL LOVE THIS ROLE
Think of yourself as the bridge between vision and execution. You’ll empower RPM business leaders to reach further, think bigger, and implement marketing strategies that not only meet today’s goals but set the foundation for tomorrow’s success. We’re here to spark your innovative ideas, support your growth, and celebrate wins together.
RESPONSIBILITIES
Champion Digital Marketing Transformation: Work with leaders and teams across RPM companies to reimagine and elevate growth strategies by leveraging digital marketing initiatives, channels, and technology to connect deeply with users, build brand loyalty, and drive sustainable sales growth.
Provide Strategic Consulting: Be part of the digital strategy team to offer expert consulting services across RPM's businesses.
- Assess: Collaborate with business teams to analyze and evaluate existing digital marketing practices, systems, and capabilities to identify gaps and opportunities.
- Recommend: Create customized and scalable digital marketing recommendations that enhance personalized experiences, leverage insights and data, and optimize the user journey across all digital touchpoints. Align recommendations with each company's overall business goals and create implementation plans that generate both short- and long-term value.
- Advise: Guide businesses in optimizing current digital marketing practices and developing new digital capabilities. Help businesses understand the best digital marketing practices and strategies tailored to their needs. Advise on the right tools and technologies to manage, execute, and analyze efforts.
- Digital Marketing Strategy: Guide businesses in crafting modern, results-driven initiatives across various digital channels, including social media, email, search engines, and display advertising. Ensure recommendations engages and inspires audiences and strategically connects both digital and traditional marketing for impact.
- Unlock Channel Potential: Analyze and recommend the digital channels that make sense for each business’s audience and goals, maximizing their reach and engagement.
- Social Media: Create recommendations for social media presence, engaging with followers, responding to inquiries, and creating content that drives engagement. Social platforms include but not limited to LinkedIn, You Tube, Facebook, X, Instagram, TikTok, etc.
- Content Management: Advise businesses on best practices to create, curate, and manage engaging content tailored to target audiences, ensuring consistency in tone and branding.
- SEO and SEM: Create recommendations to optimize digital content for search engine visibility, including AI overviews. Create search engine marketing campaigns to drive traffic and conversion including PPC (pay-per-click) efforts.
- Optimize Website Presence: Evaluate and provide recommendations to optimize company websites for usability, mobile responsiveness, and search engine visibility.
- Lead Generation: Create strategies to generate leads and nurture them throughout digital channels.
- Drive Data-Driven Decisions: Put analytics at the center of every digital marketing recommendation, which include key performance indicators (KPIs) for campaigns and initiatives.
- Cultivate User Relationships: Advise on building meaningful digital marketing connections that foster loyalty and satisfaction through personalized experiences and thoughtful touchpoints throughout the user journey.
- Implement: Encourage curiosity and a growth mindset through regular reviews, asking the right questions, and helping teams identify opportunities for ongoing optimization. Guide and monitor execution of recommendations.
Empower Business Teams: Outside of consultant engagements share digital marketing expertise through teaching opportunities, workshops, and training that benefit companies across RPM.
QUALIFICATIONS AND COMPETENCIES
- Bachelor’s Degree in Digital Marketing, Communications, Public Relations, or related field required.
- 3-5 years’ professional experience in digital marketing or related roles.
- Strategic mindset with proven experience designing digital marketing strategies across multiple business units or brands
- Expertise in digital marketing, digital user journey optimization & relationship development, analytics, in both B2C and B2B segments (preferred)
- Past success partnering with diverse teams to deliver high-impact results
- Ability to share complex digital concepts in straightforward, actionable terms
- A collaborative approach that empowers others and builds lasting partnerships
- Passion for exploring the newest tools, trends, and solutions in digital marketing
- Drive to discover and adopt emerging technologies, digital innovations, and new platforms & systems, including generative AI.
- Strong consultative, relationship building, and interpersonal skills in dealing with all levels in the organization
- Excellent writing, communication, presentation, and marketing skills
LEADERSHIP TRAITS
- Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans.
- Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage.
- Problem Solving: Able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature.
- Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), has executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect.
- Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open-minded and transparent.
- Decision Making: Uses critical thinking skills, has a track record of making high quality decisions, does not hesitate when making decision, is confident, and is action oriented.
- Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts, and deals with performance issues effectively and delegates tasks effectively to develop others.
- Judgment: Adopts strategic, analytical, and carefully weighted decision-making process in the evaluations of alternative scenarios.
- Financial Acumen: Has demonstrated financial acumen, can successfully budget, and forecast, and understands cost implications of decisions.
- Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is value-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond.
Target Salary Range: $125,000 - $140,000, bonus eligible
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. RPM Consumer Group offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.
RPM Inc. is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
