Marketing Coordinator

Benefits:

• IRA Matching
• Competitive salary
• Paid time off

About Us:

Gates Flag & Banner is a proud small business specializing in flags, banners, and flagpole services. We have a rich history and deep ties to our community, and we are passionate about the products and services we provide. As we continue to grow, we are looking to expand our online presence and engage more effectively with our customers through social media and brand awareness.

Position Overview:

We are seeking a dynamic and creative Marketing and Social Media Coordinator to join our team. The ideal candidate will have a strong focus on marketing or business, a robust presence on social media, and a passion for content creation. You will be responsible for managing our marketing efforts, building our brand online, and supporting lead generation and ecommerce efforts.


Key Responsibilities:

• Develop and implement a comprehensive marketing strategy to increase brand awareness and drive traffic to our website.
• Manage and grow Gates Flag & Banner’s social media presence across various platforms, including Facebook, Instagram, LinkedIn, and more.
• Create engaging content, including posts, videos, blogs, and newsletters, that resonates with our target audience.
• Monitor and analyze social media metrics and marketing campaign performance, adjusting strategies as needed.
• Identify best mediums to promote our brand and drive traffic to our business
• Collaborate with the sales team to develop promotional materials and campaigns that align with business goals.
• Stay up-to-date with the latest trends in social media and digital marketing to ensure we remain competitive in the market.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
• Coordinate and manage email marketing campaigns and customer outreach efforts.
• Work with graphic designers and other content creators to ensure consistent brand messaging and visual identity.

Qualifications:

• Proven experience in managing social media accounts and creating content, preferably for a small business.
• Strong understanding of digital marketing strategies and tools, including SEO, PPC, and email marketing.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for design and storytelling.
• Ability to work independently and as part of a team.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Must have reliable transportation and be willing to travel in VA to tape content

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
The chance to make a significant impact on a growing business.

How to Apply:

Interested candidates should submit their resume. Cover letter should give us a brief description of their career trajectory, interests related to social media, and be willing to share their web presence.

Gates Flag & Banner is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.