JOB TITLE:
Marketing Manager
POSITION SUMMARY:
The Marketing Manager will be responsible for formulating, directing and measuring the effectiveness of
our marketing campaigns across all NextCare brands. This position will be detail-oriented, highly
organized and focused on results. The Marketing Manager will be able to work on multiple projects at
once, and prioritize tasks in order to meet deadlines.
ESSENTIAL FUNCTIONS:
ESSENTIAL SKILLS AND EXPERIENCE:
Education: Minimum of Bachelors degree in marketing or business, or equivalent work experience
Experience: Minimum of 3 years' experience in marketing and media buying (agency experience is a
plus); Excellent written and verbal communication; Highly Proficient with Microsoft Office suite,
specifically Excel (Axcess experience a plus); Able to work both independently and in a team environment
with great interpersonal skills; Possesses excellent organization and communication skills; Responds in a
timely manner to communications from co-workers, managers, customers and vendors; Goal-oriented
with high attention to detail.
- Manage media buys (online, print, outdoor, TV and radio) including contract submission
- Negotiate best rates by leveraging our national presence
- Coordinate media plan with marketing leaders, and strategize at least 6 months in advance for all
- Work closely with third party vendors to ensure NextCare's best interests are represented and
- Develop, coordinate and administer all area direct mail campaigns
- Update a pub sheet to ensure ads for various publications are scheduled and created in a timely
- Research various markets and demographics to ensure intelligent product placement and ad
- Submit invoices and check requests in accordance with the monthly media plan
- Review check requests from the field to ensure accuracy and alignment with budget and regional
- Ensure check requests and invoices are posted to the correct region, account and month in a
- Allocate and manage all regional budgets providing field updates quarterly
- Track and report on all De Novo and Acquisition budgets individually
- Act as a point of contact for the field operations team for marketing resources
- Organize and attend marketing events as needed
- Send media plan to executives and the field on a monthly basis so all are aware of ongoing
- Report on campaign ROI on a quarterly (and monthly if needed) basis
- Pull call tracking reports monthly to see how many phone calls our various campaigns are
- Prospect new and innovative marketing channels to generate visits for NextCare clinics
- Assistance with other marketing department projects as needed
- Performs other related duties as assigned or described in Company policy.
ESSENTIAL SKILLS AND EXPERIENCE:
Education: Minimum of Bachelors degree in marketing or business, or equivalent work experience
Experience: Minimum of 3 years' experience in marketing and media buying (agency experience is a
plus); Excellent written and verbal communication; Highly Proficient with Microsoft Office suite,
specifically Excel (Axcess experience a plus); Able to work both independently and in a team environment
with great interpersonal skills; Possesses excellent organization and communication skills; Responds in a
timely manner to communications from co-workers, managers, customers and vendors; Goal-oriented
with high attention to detail.
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