Why Medbio? As we continue to grow, our team remains at the forefront. Medbio isn’t just a medical manufacturer. We would not be where we are without all of our team members working together to foster growth and innovation. Our team is driven by our mission and vision and fueled by their passion to help others.
SPONSORSHIP IS NOT AVAILABLE
Summary of Function:
The Marketing Manager position will develop and implement strategies to achieve business goals. This position will be responsible for a wide array of programs that promote the brand, capabilities, and services.
Major Duties and Responsibilities:
- Assess customer needs, market conditions and competition to inform business strategy
- Leverage medical/technical experience to work with the engineering team to develop marketing content and messaging with technical depth
- Work with the team to develop the annual marketing communications plan
- Manage the annual calendar, budget and agency
- Plan to include media, e-media, PR, direct mail, trade show support, customer communications, sales support collateral including brochures, catalogs, presentations and video
- Assist and direct SEO and keywords programs
- Oversee all incoming leads for attribution, alloc and tracking
- Manage annual marketing communication budget
- Promote the company's services through the coordination, production, and promotion of technical marketing collateral to support the sales team, drive branding and generate leads.
- Ensure company website is current by working with the team on capability updates, content updates, company announcements, addition of new collateral, etc.
- Responsible for social media program, calendar, and content with assistance from the Marketing Communications team.
- Assist with trade show preparation ensuring appropriate products, collateral, giveaways, etc., are used. The Marketing Manager should expect to attend/run the booth for 3 to 4 trade shows per calendar year.
- Owner of corporate trademarks and patents
- Performs other related duties as assigned
Organizational Relationships:
Reports to the VP of Global Marketing.
Experience and/or Educational Requirements:
- 3+ years in the medical field
- 5+ years B2B marketing or corporate communications experience
- Technical acumen preferred
- Excellent interpersonal, written, verbal and formal presentation communication skills.
- Able to understand manage department budget and have independent decision-making capability.
- Excellent teamwork skills
- Proficient in MS Suite including Outlook, Word, Excel, and PowerPoint on windows-based systems. Photoshop experience a plus
- CRM Experience a plus
- Must be able to travel 20%-30% of the time.
Job Type: Full-time
Pay: $100,000.00 - $115,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Application Question(s):
- Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
Education:
- Bachelor's (Preferred)
Experience:
- B2B marketing: 5 years (Required)
- medical field: 3 years (Required)
- SEO: 1 year (Preferred)
- Marketing department management: 5 years (Required)
Willingness to travel:
- 25% (Required)
Work Location: In person
