【About HungryPanda】
Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide
Marketing Specialist –（Philadelphia / Edison / New Jersey）
Job Responsibilities
Offline Promotion & Cross-Industry/Student Partnerships
- Lead and execute field marketing activities in residential areas, office buildings, and commercial districts to enhance brand visibility and drive new user registrations.
- Recruit, train, and manage part-time promotional teams; set daily tasks and monitor execution performance.
- Initiate and maintain partnerships with local student unions, community organizations, and businesses to expand brand influence (prior experience with student unions/business development preferred).
- Plan and execute offline marketing campaigns, aiming to increase Daily Active Users (DAU) and First Time Users (FTU), as well as improve second-order and repeat purchase rates.
- Adjust marketing strategies and field pitch scripts based on real-time user feedback to optimize performance and user experience.
- Manage local marketing resources, including adjusting in-app banner placements and promotions for maximum exposure.
- Build and maintain a local user database to enhance user relationships, improve loyalty, and foster word-of-mouth promotion.
User Community Operations & Activity Execution
- Operate and engage local user communities to improve activity and retention through customized user strategies.
- Coordinate with cross-functional teams to roll out marketing initiatives, aligned with regional business goals.
- Monitor local competitor trends and market dynamics, and provide actionable optimization suggestions.
Job Requirements
- Experience in offline promotion, cross-industry collaboration, or student organization partnerships is highly preferred.
- Familiar with user growth, retention, and conversion metrics (DAU, FTU, repeat purchase, etc.).
- Strong team management, communication, and organizational skills; capable of independently managing a field team and executing campaigns.
- Sharp market awareness and adaptability; able to tailor local strategies dynamically.
- Outgoing, proactive personality with strong stress tolerance; able to work under pressure with high-intensity field tasks.
- Must be based in or near Philadelphia, Edison, or New Jersey (base in any of the three is acceptable), with occasional travel to the other locations.
- A valid driver’s license and access to a vehicle is required for travel between cities.
市场专员（费城 / 爱迪生 / 新泽西）
岗位职责
线下推广与异业/学联合作
- 负责住宅区、写字楼、商圈等区域的地推执行，提升品牌曝光和新用户注册。
- 招募、培训并管理地推兼职人员，制定每日任务，监督执行效果。
- 拓展并维护与本地学生会、社区组织、商户等的合作关系，扩大品牌影响力（有学生会或商户合作经验者优先）。
- 组织、策划并执行线下拉新活动，提升日活（DAU）、首单用户（FTU）、二单率和复购率等核心指标。
- 根据用户反馈优化地推话术与策略，提升用户体验与转化率。
- 管理本地站内资源位（如banner、推广入口等），配合线上运营策略。
- 建立并维护本地用户数据库，强化用户关系，提升品牌口碑与用户黏性。
社群运营与活动落地
- 管理本地社群，提高用户活跃度和留存率，并根据用户画像制定社群运营策略。
- 跨部门协作，推进市场活动落地，配合市场经理完成地区业务目标。
- 关注本地市场环境和竞品动态，提出优化策略建议。
任职要求
- 有线下地推、异业合作、学生会或本地资源对接经验者优先；
- 了解用户增长、留存与转化等指标，有一定数据敏感度；
- 较强的沟通能力、组织能力与团队管理能力，能独立带队执行任务；
- 市场嗅觉敏锐，思维灵活，能够快速根据本地情况调整策略；
- 性格外向，积极主动，抗压能力强，能够接受高强度地推工作；
- 工作地可为费城、爱迪生或新泽西任一地点，可接受不定期临时出差；
- 需自带车辆，具备合法驾照。
Job Type: Full-time
Pay: $48,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person
