The Business Marketing Technology team is a vital component of the organization, operating at the intersection of business, technology, and operations. This team plays a crucial role in helping marketers realize their vision and strategy by designing and implementing technologies that drive efficiency and performance on a large scale. The team is closely aligned with bottom-line business goals and has an understanding of technology ecosystems and platforms. This enables them to prioritize solutions, articulate business requirements, and collaborate with cross-functional partners to deliver measurable results.
The team's focus on innovation and impact ensures that they are constantly seeking new ways to improve marketing efforts and drive growth for the business. By leveraging their expertise in both marketing and technology, the Business Marketing Technology team is to develop and implement cutting-edge solutions that help the organization stay ahead of the competition.
We are searching for a Marketing Technology Manager who will help drive the advancement and execution of marketing technology transformation efforts, working closely with Marketing, Engineering, Data Science and Operations teams. The ideal candidate is passionate about marketing AND technology and will become an expert in the data, platforms and processes we use to deliver marketing. The Marketing Technology Manager will help evolve marketing efforts while also supporting the challenges of today, balancing tactical and strategic approaches to problem solving and issue resolution.
This role will be responsible over-seeing the end-to-end architecture of our Salesforce solution, supporting our operations teams in existing campaign troubleshooting or maintenance, and supporting our platform leads in enabling new features with the overarching end-to-end architecture in mind.
The role will involve collaboration and communications with technical and non-technical audiences and familiarity with marketing campaigns via online channels such as Email, Ads, and in-product notifications. To deliver successfully in this role, the Marketing technology Manager will need to have:
- An understanding of B2B marketing strategies and how data can unlock opportunities for performance.
- A technical understanding of martech tools, data flows and platform architectures including Salesforce Marketing Cloud and Salesforce Data Cloud
-Highly organized method and approach with high communication skills, experience building reference documentation and centralizing processes.
- Business savviness to identify and prioritize marketing use cases and Execution discipline to deliver large projects end-to-endMarketing Technology Manager - Business Marketing Responsibilities
- Lead execution of martech projects and integrations end-to-end
- Source, prioritize and execute ideas that advanced our marketing products
- Develop requirements and obtain privacy approvals to ensure compliant integrations with our business needs and privacy guardrails.
- Drive change management and martech education across the organization
- Support martech transformation efforts driving solutions, requirements and identifying use cases.
- Troubleshoot issues with cross-functional teams and drive resolution to minimize business impact
- Work in a fast-paced, often ambiguous and cross-functional environment to do all of the above
- 5+ years experience with product management or marketing/advertising technology
- Experience with an Salesforce, Salesforce Marketing Cloud, Salesforce Data Cloud
- Thorough technical knowledge of Salesforce Marketing Products
- Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases & requirements
- Experience launching or driving adoption of products, demonstrating knowledge of customer needs
- Experience with operational processes and issue management and resolution
- Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
- Experience with business marketing
- Experience in content development
- Bachelor's Degree or equivalent work experience in digital marketing
- Experience with other Sales or Marketing SaaS solutions such as HighSpot, Splash, and Knak
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
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