Carmel, IN
Salary Range : $105,700 - $158,500 Annual
Job Details
The stated pay range is based on a national-average location. Actual salary is determined by factors including relevant work experience, skills and location. This position is bonus eligible.
CNO Financial Group’s Marketing Department is hiring a Mgr, Digital Marketing who is responsible for driving lead generation through integrated digital campaigns, including paid search, paid social, retargeting, display, contextual, email, and programmatic efforts. This role focuses on increasing traffic to CNO websites and generating high-quality prospects to support new customer acquisition. This role will work with both internal and external partners to create and implement a variety of digital marketing campaigns including special localized campaigns to support lead generation and premium growth for our Bankers Life brand.
This is your opportunity to play a key role in high-impact campaigns and drive measurable business growth. You’ll not only lead strategic initiatives but also dive into performance analytics to ensure campaigns exceed objectives—identifying opportunities to boost ROI and optimize results.
As a Mgr, Digital Marketing, your responsibilities will include:
Owning a broad set of digital marketing initiatives that include paid social and other online advertising vehicles, with a special focus on localized paid programs.
Analyzing and tracking results to meet or exceed revenue targets and improve ROI.
Coordinating and monitoring the work of external agency partners and aligning them with internal teams and business objectives.
Creating and driving execution of integrated marketing programs, aligning teams across owned and/or paid channels for amplification (e.g., creative, social, blog, and web/lifecycle marketing).
Leading the development and driving the execution of digital advertising campaigns to drive conversion and sales leads, with a special focus on localized and geographically significant campaigns.
Leading the analysis and managing budgets and the prioritization of paid social, paid search, and other digital efforts.
Accountability for meeting annual revenue/NAP objectives and expense targets
Evaluating emerging technologies and introducing new advertising opportunities in the digital advertising space and with lead aggregators.
Identifying KPI’s, trends, and insights, and optimizing spend and performance based on the insights.
Leading the production of a continuous cycle of testing ad creative, audience segmentation, bidding strategy, and other insights to optimize campaigns.
Monitor and report on digital campaign performance, continuously optimizing based on key metrics such as customer acquisition cost (CAC) and overall return on investment (ROI).
The Mgr, Digital Marketing position is well-suited for you if you:
Have a solid track record of devising digital campaigns that engage, inform and convert.
Have prior experience with lead aggregators and d lead programs.
Can manage through influence with both internal and external partners.
Possess skilled digital marketing knowledge that includes setting up and optimizing PPC Ads, including Meta Ads, Google Ads, Microsoft Ads and others.
Can manage schedules and timelines for the creation and implementation of advertising content across multiple channels.
What you’ll need:
Bachelor’s degree in Marketing, Communications or equivalent experience.
5 years of experience supporting the strategy, development and execution of digital advertising campaigns including writing, executing, and helping develop strategies for those campaigns.
The ability to collaborate with cross-functional teams, balance multiple projects, and introduce new ideas.
Strong critical thinking and problem-solving skills with a bias toward action.
What will set you apart:
7+ years of experience supporting the strategy, development and execution of digital advertising campaigns including writing, executing, and helping develop strategies for those campaigns.
Demonstrated success in testing new advertising programs and growing them into always-on lead drivers.
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan with company match
Short-term & long-term disability insurance
Paid time-off and corporate holidays,
Paid parental leave
Company paid life insurance
CNO embraces flexibility and encourages you to work where you’re most productive. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) have access to come into that office.
Associates who live outside of a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) may perform this role full-time work from home (WFH) from any US based location, as long as you are willing to work central or eastern time zone hours.
All associates may be asked to travel to varying corporate offices periodically. Work cannot be performed from outside of the United States.
CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $37.9 billion in total assets. Our 3,500 associates, 10,400 exclusive agents and independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.
We are financially strong and well positioned for continued growth, and we are grounded in our core values of People Focused, Integrity, Customer Driven, and Excellence. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Orlando and Milwaukee.
At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.
If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Compensation
Pay Range: $105,700.00 - $158,500.00 Annual
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
ReqID : JR169416
Job Type : Full time
Additional Locations : Chicago, IL; Orlando, FL; Minneapolis, MN; Milwaukee, WI; Philadelphia, PA; Atlanta, GA; Birmingham, AL;
