Under the direct supervision of the Business Development Manager the Marketing Supervisor is responsible for direct oversight of the PACE (Program of All-Inclusive Care for the Elderly) recruitment & marketing efforts while ensuring that budgeted goals are met. In addition, this position will be responsible for development and implementation of marketing and outreach activities to promote and maximize awareness of PACE within the community.
Essential Functions of the Job:
- Supervises the PACE marketing team and assists in streamlining the marketing processes to ensure quality and efficiency through Apptivo CRM, EPIC and NextGen as necessary.
- Efficiently tracks and gauges performance of marketing staff via PACE CRM and EPIC EHR as needed. Provides performance reports regularly throughout the month to the Director of Enrollment and Marketing and Marketing Manager.
- Assists in the design and development of sales and marketing material, coordinating with other departments such as External Affairs while taking the lead in marketing and social media projects such as website development.
- Assists in the development and maintenance of reports to assess and analyze marketing and outreach activities for the purpose of maximizing awareness, recruitment and meeting/exceeding enrollment goals
- Assists in the development of an annual PACE marketing plan and oversees the implementation and maintenance of a PACE marketing plan.
- Develop and maintain relationships and networks with internal and external stakeholders to include but not limited to physicians, care coordinators, social workers, as well as long-term care facilities, housing developers, hospitals and related organizations.
- Works with PACE staff and key SYHealth departments to ensure positive experience for potential enrollees/candidates, enrolled participants and their families.
- Assists in convening community stakeholder advisory bodies to solicit input on PACE development.
- Assists in the process for procurement, printing, proofing, and inventory control.
- Ensures compliance with all applicable CMS (Centers for Medicare & Medicaid Services) and California Department of Health Care Services (DHCS) and/or Department of Managed Health Care (DMHC) sales and marketing policies, rules, and regulations.
- Assists in the development of policies, procedures, and standards for all recruitment activities and member processes.
- Maintains a safe, secure, and legal work environment and ensures development of personal growth opportunities.
- Communicates job expectations with employees to achieve results; supervises employee performance through coaching, counseling, and disciplining; develops and enforces policies and procedures, productivity and quality standards; prepares work schedules and ensures employees have necessary resources to succeed.
- Participates in the strategic planning and development for PACE.
- Performs other duties as assigned
- Adheres and ensures compliance with PACE Marketing rules and regulations
- Adheres to SYHealth’s and department's attendance and punctuality policies and practices.
- Must take and pass the State of California DHCS PACE and Medi-Cal Marketing Certification exam within 90 days of hire
- High School Diploma or GED Equivalent
- Bachelor’s Degree in related or appropriate field
- Master’s Degree in related or appropriate field
- Minimum of 2 years outreach and marketing experience in senior care, health care or related field
- 3 years supervisory/management experience
- Knowledge of and/or experience with HMO, Medi-Cal/Medicaid, Medicare, and senior care related sales and marketing experience
- Knowledge of PACE marketing regulations (state and federal)
- General sales/marketing experience
- Knowledge and/or experience with the senior care market, including competitors, regulations, and available resources
- Systems and procedures to efficiently track and trend all sales activity
- Techniques and methods to organize and manage a department
- Principles and practices of health care service delivery, managed care, health care systems, and medical administration
- Appropriate sales and marketing techniques to outreach to diverse social and ethnic groups and to communicate effectively with them
- Principles and techniques of effective supervision, including training and evaluation of subordinates
- CA valid driver’s license and reliable transportation
- Proof of current vehicle insurance (if applicable)
- Must possess the skills necessary to provide care for geriatric patients, must thrive in team environment, must possess good organizational and supervisory skills, ability to effectively handle difficult and unusual interpersonal situations.
- Meet a standardized set of competencies for the specific position description established by SD PACE and approved by CMS.
Pre employment requirements include I-9, physical, positive background and reference check results, complete application, new hire orientation, pre employment PPDs.
HIPAA/Compliance
Maintain privacy of all patient, employee and volunteer information and access such information only on a need to know basis for business purposes.
Comply with all regulations regarding corporate integrity and security obligations. Report unethical, fraudulent or unlawful behavior or activity.
OSHA Compliance
Comply with all regulations and required schedules regarding OSHA training.
PPD Compliance
Required health screening to be performed annually.
Policies and Procedures Compliance
Responsible for following all SYHC Inc. policies and procedures.
Meal Period Compliance (Non-exempt employees only.)
Punch out before 5 hours from the start of shift for meal periods.
Sexual Harassment Training (Management employees only.)
Comply with all regulations and required schedules regarding sexual harassment training.
Customer Service Training
About Us San Ysidro Health is a Federally Qualified Health Care organization committed to providing high quality, compassionate, accessible and affordable healthcare services for the entire family. The organization was founded by seven women in search of medical services for their families and community. Almost 50 years later, San Ysidro Health now provides innovative care to over 108,000 patients through a vast and integrated network of 47 program sites across the county. San Ysidro Health could not serve our patients without the dedication of our passionate and hardworking employees. Apply today and become a part of our mission-driven team! San Ysidro Health has a long-standing commitment to equal employment opportunity for all applicants for employment. Employment decisions including, but not limited to, those such as employee selection, performance evaluation, administration of benefits, working conditions, employee programs, transfers, position changes, training, disciplinary action, compensation, and separations are made without regard to race, color, religion (including religious dress and grooming), creed, national origin, nationality, citizenship status, domestic partnership status, ancestry, gender, affectional or sexual orientation, gender identity or expression, marital status, civil union status, family status, age, mental or physical disability (including AIDS or HIV-related status), atypical heredity cellular or blood trait of an individual, genetic information or refusal to submit to a genetic test or make available the results of a genetic test, military status, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
Report job
