Job Summary
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing our social media strategy to enhance our online presence, engage with our audience, and drive brand awareness. This role requires a blend of creativity, analytical skills, and strong communication abilities to effectively manage our social media platforms and create compelling content that resonates with our target audience.
Responsibilities
- Develop and implement comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content tailored to each platform that aligns with brand messaging and marketing goals.
- Utilize SEO techniques and keyword research to optimize content for search engines and increase organic reach.
- Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening.
- Manage paid advertising campaigns on platforms such as Facebook Advertising to drive traffic and conversions.
- Analyze performance metrics using tools like Google Analytics and Buffer to assess the effectiveness of social media campaigns.
- Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
- Conduct proofreading to ensure all content is error-free and aligns with brand standards.
- Engage in relationship management by interacting with followers, responding to inquiries, and fostering community engagement.
- Stay updated on industry trends in digital marketing, e-commerce, and public relations to keep the brand relevant.
Requirements
- Proven experience in social media management or digital marketing with a strong portfolio of successful campaigns.
- Proficiency in social media tools such as Hootsuite or Buffer for scheduling posts and analyzing performance metrics.
- Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
- Knowledge of web analytics tools (e.g., Google Analytics) for tracking performance insights.
- Familiarity with video editing software for creating engaging video content is a plus.
- Excellent written communication skills with a keen eye for detail in proofreading content.
- Strong understanding of branding principles and the ability to maintain a consistent brand voice across all platforms.
- Experience in e-commerce is desirable but not mandatory.
- Ability to work collaboratively within a team environment while managing multiple projects simultaneously. If you are passionate about social media marketing and eager to make an impact through creative content strategies, we encourage you to apply for this exciting opportunity!
Job Type: Full-time
Pay: $35,000.00 - $40,000.00 per year
Ability to Commute:
- Blue Ridge, GA 30513 (Required)
Ability to Relocate:
- Blue Ridge, GA 30513: Relocate before starting work (Required)
Work Location: In person
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