A Social Media Marketing Manager is responsible for developing and implementing social media strategies to increase brand awareness, drive website traffic, and generate leads. This role requires a strong understanding of various social media platforms, content creation, analytics, and community management.
Here's a comprehensive job description for a Social Media Marketing Manager:
Job Title: Social Media Marketing Manager
Location: Remote
Reports To: JW. Davies
Job Summary:
The Social Media Marketing Manager will be responsible for creating and executing a robust social media strategy that aligns with the overall marketing and business objectives. This role involves developing engaging content, managing social media communities, analyzing performance data, and staying abreast of the latest social media trends and technologies to maximize our online presence and engagement.
Key Responsibilities:
- Strategy Development & Execution:
- Develop, implement, and manage our social media strategy in alignment with overall marketing goals.
- Define key performance indicators (KPIs) for social media and continuously monitor and report on performance.
- Research and understand target audiences across different social media platforms to tailor content and engagement strategies.
- Identify and implement new social media trends, tools, and best practices.
- Content Creation & Curation:
- Plan, create, and publish engaging content (text, image, video, stories, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube).
- Develop a consistent brand voice and visual style for all social media communications.
- Curate and share relevant third-party content.
- Collaborate with internal teams (e.g., design, content, product) to create compelling social media assets.
- Community Management & Engagement:
- Monitor social media channels for mentions, comments, and messages, and respond in a timely and professional manner.
- Foster an active and engaged online community.
- Identify and engage with influencers and brand advocates.
- Manage online reviews and reputation.
- Analytics & Reporting:
- Track, analyze, and report on social media performance using relevant analytics tools.
- Provide insights and recommendations for optimizing social media strategies based on data.
- Conduct competitive analysis to identify opportunities and threats.
- Paid Social Media:
- Develop and manage paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to achieve specific marketing objectives (e.g., lead generation, website traffic, brand awareness).
- Monitor campaign performance and optimize bids, targeting, and creative for maximum ROI.
- Manage social media advertising budgets.
- Trend Monitoring & Innovation:
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Experiment with new features and formats to enhance social media presence.
- Identify new opportunities for social media engagement and growth.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3 years of proven work experience as a Social Media Marketing Manager or similar role.
- Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Working knowledge of ad serving tools (e.g., Google Ad Manager, Facebook Business Manager).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Proficient in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Knowledge of SEO and keyword research.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and time management skills.
To Apply:
Please submit your resume, cover letter, and a portfolio showcasing your social media marketing experience and results.
