Technical Applications & Sales Representative

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at .

Location: Nuenen

Req ID: 30276

WHAT IS THE ROLE ABOUT

We are looking for a hands-on welding professional to support our customers, distributors, and sales teams with technical expertise, demonstrations, and application support. In this role, you will work in our ARC facility in Nuenen and on customer sites, ensuring our welding solutions are applied effectively and demonstrated at the highest standard. You will combine practical welding know-how with customer-facing consulting and training. These will be the main tasks of the role:

• Develop and maintain proof-of-concept and demonstration guidelines for advanced welding equipment solutions
• Deliver product and process training to distributors, sales teams, and customers
• Provide expert technical consulting and troubleshooting support, offering effective welding solutions
• Conduct customer-facing and internal product demonstrations for welding equipment and technologies
• Perform consumable benchmarking and technical evaluations across the product portfolio
• Drive sales growth by promoting welding equipment, consumables, and specialty alloy products within the assigned territory
• Manage and expand customer relationships, acquire new business opportunities, and support continuous market growth
• Build customer awareness of product capabilities, benefits, and value propositions through technical and commercial engagement
• Analyze sales performance and market trends using CRM tools (e.g., Salesforce), sharing insights to support business development
• Ensure compliance with company policies, pricing and discount guidelines, health and safety standards, and quality requirements while contributing to sales targets and business objectives

WHAT YOU BRING TO THIS ROLE

• Extensive knowledge of welding processes, welding equipment, and related consumables
• Hands-on welding experience in industrial, fabrication, or field environments with proficiency across multiple welding processes
• Strong technical and commercial understanding of sales, products, and marketing within the welding industry
• Excellent communication and relationship-building skills with customers and stakeholders
• Fluency in English and German; Dutch language skills are highly desirable
• Self-motivated, results-driven professional with a proven track record of achieving targets and objectives
• Strong influencing, negotiation, and customer engagement skills with a professional and confident approach
• Customer-focused mindset with the ability to understand requirements and deliver value-added solutions
• Excellent organizational, time management, problem-solving, and critical thinking abilities
• Proficiency in MS Office, willingness to travel extensively, and a valid driving license with flexibility to adapt to change

OUR BENEFITS FOR YOU

A varied role at the intersection of technology, training, and customer interaction
Direct exposure to advanced welding equipment and real-world applications
Close collaboration with international teams and stakeholders across Northern Europe
A strong culture of safety, quality, and continuous improvement
Various development opportunities, including technical training, product deep-dives, and international learning formats within the Lincoln Electric Group
Access to a global organization with established expertise, innovation strength, and long-term career perspectives
The opportunity to actively shape customer success and drive adoption of leading welding solutions in the market
A stable and well-established employer with a strong reputation in the welding industry
• Enjoying free coffee and water on-site

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.