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Territory Sales Representative-Sterling, MA

UTZ Quality Foods
$65,637 - $82,491 a year
Worcester County, Massachusetts
2 weeks ago

Join the Snack Revolution at Utz!
Are you ready to turn your passion for people and performance into a career that crunches expectations? Utz Quality Foods is on a mission to become the fastest-growing pure-play U.S. snacking company—and we want YOU to be part of the journey!

Territory Sales Representative (TSR) - Sterling, MA

Utz Quality Foods is currently seeking a dynamic, driven and energetic Territory Sales Representative (TSR) to join our growing team at our Sterling, MA Sales Center! As a TSR, you will report directly to the Zone Sales Manager and play a key role in driving sales growth, increasing market presence, and building lasting relationships with our independent distributors and retail partners.

The Territory Sales Representative (TSR) is responsible for achieving maximum sales profitability and market penetration in an assigned area through the development of positive, mutual relationships with a network of independent distributors and Retail Trade. The TSR communicates the company's sales, service, and merchandising strategies to independent distributors. At all times, the TSR recognizes that independent operators are not subject to the company's direction and control but rather “partner” with the company to increase sales of product.

What You'll Do:

  • Responsible for establishing and maintaining proactive and professional relations with the Retail Trade and Independent Distributors; while acting as key liaison between Zone Sales Manager and Independent Distributor.
  • Work to reinforce with retail store managers and store decision makers that Utz supports independent distributors and values their relations with the Company.
  • Maintain regular retail chain contacts with frequent visits to support service levels – understanding that the independent distributors, not the company, sell product to the stores on their route.
  • Offer information on industry performance and service measurements including new product sales, display execution opportunities, retail store feedback; all to be communicated through business persuasion and in a manner without exercising any direction or control over the independent distributor.
  • Communicate company's focus to all Independent Distributors willing to accept such information - facilitate improvements in results of independent distributors by providing information so they can be fully informed of the Company's targets for sales, stale, service, merchandising standards, and product/mix distribution.
  • From time-to-time, may be required to occasionally run an open route.
  • Support the Zone Sales Manager at regularly scheduled workshop meetings intended to offer independent distributors the opportunity to voluntarily enhance their operational expertise. Encourage Independent Distributors to utilize all tools and mediums available to realize the full sales potential of their business.
  • Provide full-day route ride-a-longs, only at the request of the Independent Distributor, offering route optimization and skill sharing opportunities.
  • Act as key Liaison between Independent Operators and Company Settlement Department to assist in resolving IO issues regarding Settlement Statements.
  • Perform required resets at the direction of the Zone Sales Manager in times 3rd party reset company cannot cover.

What You Bring:

  • 1-3 years experience in sales operations, preferably in the snack, grocery, or beverage industry. Bachelors degree preferred.
  • Ability to read, write and communicate in English is required.
  • Ability to multi-task and prioritize responsibilities while remaining flexible to meet the day's objectives.
  • Knowledge and understanding of Independent Distribution models preferred.
  • Capability to build trust and rapport through persuasion and respect.
  • Requires ethical selling and negotiation skills that can be shared with independent operators at their request.
  • Proactive communication skills, both verbal and written.
  • Ability to work independently and as part of a team, in a fast-paced environment
  • Must have attention to detail, organization, and ability to prioritize.
  • Functional knowledge and proficiency in Word, Excel, and PowerPoint programs.
  • Ability to lift, push, transport, and pull product weighing up to and over 40lbs.
  • Must be at least 19 years of age and possess a valid driver's license.
  • Ability to obtain a DOT certification.
  • Ability to legally and safely operate a motor vehicle.

Why Utz? We're more than just chips—we're a family. With over 100 years of heritage and a bold vision for the future, we offer:

  • Medical, dental, and vision plans
  • 401(k) with employer match
  • Profit sharing & employee stock purchase plan
  • Career growth, inclusive culture, and a team that celebrates wins—big and small

External Recruitment Process:

  • Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
  • Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
  • Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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