Nusenda Credit Union is dedicated to excellent member service, care for our community, and being a great place to work. We work to make a positive difference in the lives of the people we serve and help them achieve their financial goals. Diversity, equity, and inclusion are part of our culture and values.
We invest in people and their careers. Our competitive employee benefits include several health and wellness options, competitive 401(k) matching contributions, professional development, and tuition assistance and more!
Thank you for your interest in joining the Nusenda team!
We are looking for a VP of Product Strategy. In this role you'll be responsible for daily oversight, building & leading a high-performing team of Product Analysts that conduct routine market research related to Nusenda’s financial products & services. You'll lead the assessment of peers, with focus on understanding the competitive landscape of local, regional, & national financial institutions, & identify new opportunities. You'll develop analyses on product marketing strategies, including positioning & retail material recommendations, while aligning product, marketing, and sales efforts to understand member needs. You'll make recommendations for change or new products & may present business case & reporting to product owners. You'll articulate our unique differentiation & execute change.
What you'll do:
Oversees, coordinates, and assists in the daily activity of the Product Strategy department(s) to include assignment of duties and special projects, monitoring workload and productivity, planning and prioritization, problem resolution, and developing recommendations for change or improvement.
Leads subordinate staff with respect to recruiting, development, and evaluation of employee performance in accordance with performance management standards.
Engage with key stakeholders, including senior leadership, to communicate product strategies and gather feedback.
Product Management: Leads the development of product management within the organization in partnership with Chief Marketing Officer (CMO). Reviews all current products and services on established cadence managing the product lifecycle.
Data Analysis and Market research: Lead Product Analyst team to conduct regular product and service market research. Oversee competitive comparison, market potential and data analytics to determine current and future member needs using credible resources. Using data, identify new product opportunities, ensuring they meet market demands and align with strategic goals.
Product Strategy: Oversight of a high-functioning product strategy team who identifies areas of improvement, makes strategic recommendations to enhance marketing strategies, and creates processes as needed. Drives thought leadership by regularly sharing market insights, introducing new products and services that influence the market, and actively participate in industry events to learn and share knowledge. Works with cross-departmental teams to research and recommend new products and services to members.
What you'll need:
Eight to ten years of similar or related experience
Bachelor's degree in Business Administration, Marketing, Psychology, Communications or related field.
Key skills and experience:
- Advanced experience in data and market analysis and documentation, and recommendation development.
- Experience in product positioning, messaging, and market trend identification, preferred.
- Possesses strategic marketing skills with the ability to maintain both short- and long-term marketing plans that align with credit union strategy and market trends.
- Strong background in digital and retail banking products, service quality, metrics, and banking regulations preferred.
Nusenda Credit Union is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
