ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In a Nutshell:
The VP, Media-Video Activation will be tasked with leading client strategy and investments for the agency’s fast growing linear TV & non-linear CTV convergent video practice. It covers internal team management as well as direct & programmatic marketplaces.
The VP reports into a SVP, Head of Video Activation and will lead a cohesive full service agency team consisting of buying, planning, analytics and client service professionals working across multiple agency clients.
Functional media roles include oversight of convergent video operations, fostering client and marketplace relationships, overseeing investment approach and executional excellence. Our VP will work closely with clients, outside platform/network/app representatives, and peer agency leaders to ensure VaynerMedia is on the cutting edge of video activation. We look for VPs that embody a true leadership mentality. We love seeing leaders that devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance and fostering their growth within VaynerMedia.
What You’d Do:
- Act as thought-leader and advisor on linear and emerging TV trends (i.e., CTV, Programmatic, Addressable) in ‘modern video for modern living rooms’, as a key member of the internal Video COE, which offers agency-wide counsel.
- Lead check-ins with key account and media internal counterparts to ensure video activation projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
- Develop and deliver sophisticated media investment and cross screen measurement strategies to clients, derived from industry insights, negotiations, ad tech skills and QA reporting.
- Help lead negotiations with direct-TV/CTV IO vendors and help oversee ad tech deployments with biddable video platforms and 3P partners, aiding active trading and advising day-to-day buying teams across the agency
- Act as the key contact for client and platform/network/app partners, operating as a go-to voice and leader for both US and North American accounts.
- Help create video media strategy plans, assist in presentation creation, and provide strategic guidance on reporting and or advisory calls with clients.
- Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for both large and emerging brands.
- Establish internal policies and POVs on agency partnerships, the general convergent video media landscape, and current client business cases.
- Provide thought leadership around how this speciality unit of the agency’s Investment business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
- Manage up to senior agency leadership corresponding to the most crucial aspects of a client's business (eg Upfronts), keeping them abreast of any pertinent developments and urgent client needs.
- Work to proactively bring new/emerging innovative opportunities to teams, pushing the envelope of media excellence in TV, streaming and ad tech/data.
- Forge select client relationships and maintain account health for the well-being of the immediate team and larger agency around the video discipline.
- Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.
What You’ve Got:
- A minimum of 9+ years of industry experience working in direct and programmatic TV and CTV space, with a proven track record of executing sophisticated, large scale convergent video media programs that drove tangible business outcomes.
- Depth and breadth of Upfronts/Scatter/Opportunistic buying experience guiding large-scale integrated video investment strategies across key industry stakeholders such as the following:
- Network/Cable/Streaming Media: Disney, Paramount, NBCU, and Fox
- AVOD/FAST: Netflix; Amazon Prime Video; Vevo; Tubi; Pluto; FreeVee
- MVPDs/vMVPDs: Comcast; Charter; YouTubeTV; Sling; Fubo; Ampersand
- SSPs/DSPs: DV360; Trade Desk; Amazon Ads; Magnite; Xandr; Freewheel
- SmartTV/TV-OS: Roku; Telly; LG; Samsung; Vizio; FireTV
- Programmatic CTV 3P Firms: Innovid; Brightline; Circana; Captify; Alliant; KERV, etc
- Alt Video Platforms: Vistar; Screenvision; NCM; T-Ads; Atmosphere; GSTV
- Stewardship: Mediaocean; Mediatools; Prisma
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
